{"id":3185,"date":"2025-12-12T15:14:10","date_gmt":"2025-12-12T13:14:10","guid":{"rendered":"https:\/\/bogdn.com\/?page_id=3185"},"modified":"2025-12-14T21:32:36","modified_gmt":"2025-12-14T19:32:36","slug":"okupnist","status":"publish","type":"page","link":"https:\/\/bogdn.com\/ru\/okupnist\/","title":{"rendered":"\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u0441\u0430\u0439\u0442\u0443"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3185\" class=\"elementor elementor-3185\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82c0f2 e-con-full e-flex e-con e-parent\" data-id=\"a82c0f2\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5817054a e-con-full line e-flex e-con e-child\" data-id=\"5817054a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-340e0aa6 e-con-full e-flex e-con e-parent\" data-id=\"340e0aa6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-60449167 e-con-full e-flex e-con e-child\" data-id=\"60449167\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb988fc elementor-widget elementor-widget-html\" data-id=\"fb988fc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\n\/**\n * SITEPAY_PRESETS\n * \u0422\u0406\u041b\u042c\u041a\u0418 \u0414\u0410\u041d\u0406. \u041d\u0406\u042f\u041a\u041e\u0407 \u041b\u041e\u0413\u0406\u041a\u0418.\n *\/\nwindow.SITEPAY_PRESETS = [\n\n\/* =========================\n   \u041b\u041e\u041a\u0410\u041b\u042c\u041d\u0406 \u0421\u0415\u0420\u0412\u0406\u0421\u0418 \/ \u0412\u0418\u0407\u0417\u0414\n========================= *\/\n{\n  label:\"\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u0438 (\u0440\u0435\u043c\u043e\u043d\u0442 \/ \u0432\u0438\u0457\u0437\u0434)\",\n  items:[\n    { key:\"boilers\", name:\"\u0420\u0435\u043c\u043e\u043d\u0442 \u0433\u0430\u0437\u043e\u0432\u0438\u0445 \u043a\u043e\u0442\u043b\u0456\u0432\", examples:\"\u0422\u041e, \u0434\u0456\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430, \u0432\u0438\u0457\u0437\u0434\", defaults:{ budget:20000, cpc:14, cr_old:6.0, cr_new:7.5, cr_sale:55, avg_check:1100, margin:45 } },\n    { key:\"plumber\", name:\"\u0421\u0430\u043d\u0442\u0435\u0445\u043d\u0456\u043a (\u0430\u0432\u0430\u0440\u0456\u0439\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438)\", examples:\"\u043f\u0440\u043e\u0442\u0456\u043a\u0430\u043d\u043d\u044f, \u0437\u0430\u043c\u0456\u043d\u0430\", defaults:{ budget:18000, cpc:13, cr_old:4.8, cr_new:6.6, cr_sale:55, avg_check:1300, margin:50 } },\n    { key:\"electrician\", name:\"\u0415\u043b\u0435\u043a\u0442\u0440\u0438\u043a\", examples:\"\u043f\u0440\u043e\u0432\u043e\u0434\u043a\u0430, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\", defaults:{ budget:18000, cpc:15, cr_old:4.3, cr_new:6.2, cr_sale:50, avg_check:1400, margin:50 } },\n    { key:\"locksmith\", name:\"\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \/ \u0437\u0430\u043c\u0456\u043d\u0430 \u0437\u0430\u043c\u043a\u0456\u0432\", examples:\"\u0442\u0435\u0440\u043c\u0456\u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438\", defaults:{ budget:20000, cpc:16, cr_old:3.8, cr_new:5.2, cr_sale:55, avg_check:1800, margin:45 } },\n    { key:\"drain\", name:\"\u041f\u0440\u043e\u0447\u0438\u0441\u0442\u043a\u0430 \u043a\u0430\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457\", examples:\"\u0443\u0440\u0433\u0435\u043d\u0442\u043d\u0456 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f\", defaults:{ budget:22000, cpc:18, cr_old:3.2, cr_new:4.8, cr_sale:55, avg_check:2400, margin:45 } },\n    { key:\"washer\", name:\"\u0420\u0435\u043c\u043e\u043d\u0442 \u043f\u0440\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0430\u0448\u0438\u043d\", examples:\"\u0432\u0438\u0457\u0437\u0434 \u043c\u0430\u0439\u0441\u0442\u0440\u0430\", defaults:{ budget:20000, cpc:15, cr_old:3.6, cr_new:5.2, cr_sale:55, avg_check:1700, margin:45 } },\n    { key:\"fridge\", name:\"\u0420\u0435\u043c\u043e\u043d\u0442 \u0445\u043e\u043b\u043e\u0434\u0438\u043b\u044c\u043d\u0438\u043a\u0456\u0432\", examples:\"\u0444\u0440\u0435\u043e\u043d, \u043a\u043e\u043c\u043f\u0440\u0435\u0441\u043e\u0440\", defaults:{ budget:20000, cpc:16, cr_old:3.6, cr_new:5.0, cr_sale:50, avg_check:2000, margin:45 } }\n  ]\n},\n\n\/* =========================\n   \u0414\u0406\u041c \/ \u041f\u041e\u0411\u0423\u0422\n========================= *\/\n{\n  label:\"\u0414\u0456\u043c \/ \u043f\u043e\u0431\u0443\u0442\u043e\u0432\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\",\n  items:[\n    { key:\"cleaning\", name:\"\u041a\u043b\u0456\u043d\u0456\u043d\u0433 (\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0438)\", examples:\"\u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u0435\/\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430\", defaults:{ budget:25000, cpc:16, cr_old:3.5, cr_new:5.0, cr_sale:40, avg_check:3000, margin:45 } },\n    { key:\"pest\", name:\"\u0414\u0435\u0437\u0456\u043d\u0441\u0435\u043a\u0446\u0456\u044f \/ \u0434\u0435\u0440\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f\", examples:\"\u043a\u043b\u043e\u043f\u0438, \u0442\u0430\u0440\u0433\u0430\u043d\u0438\", defaults:{ budget:22000, cpc:20, cr_old:3.6, cr_new:5.0, cr_sale:50, avg_check:2600, margin:45 } },\n    { key:\"handyman\", name:\"\u041c\u0430\u0439\u0441\u0442\u0435\u0440 \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0443\", examples:\"\u0434\u0440\u0456\u0431\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438\", defaults:{ budget:18000, cpc:10, cr_old:4.0, cr_new:5.8, cr_sale:55, avg_check:900, margin:55 } },\n    { key:\"furniture\", name:\"\u0417\u0431\u0456\u0440\u043a\u0430 \u043c\u0435\u0431\u043b\u0456\u0432\", examples:\"IKEA, \u0448\u0430\u0444\u0438\", defaults:{ budget:18000, cpc:12, cr_old:3.6, cr_new:5.2, cr_sale:55, avg_check:1300, margin:55 } }\n  ]\n},\n\n\/* =========================\n   \u0410\u0412\u0422\u041e\n========================= *\/\n{\n  label:\"\u0410\u0432\u0442\u043e \/ \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\",\n  items:[\n    { key:\"detailing\", name:\"\u0414\u0435\u0442\u0435\u0439\u043b\u0456\u043d\u0433 \/ \u0430\u0432\u0442\u043e\u043c\u0438\u0439\u043a\u0430\", examples:\"\u0445\u0456\u043c\u0447\u0438\u0441\u0442\u043a\u0430, \u043f\u043e\u043b\u0456\u0440\u0443\u0432\u0430\u043d\u043d\u044f\", defaults:{ budget:24000, cpc:18, cr_old:3.8, cr_new:5.0, cr_sale:30, avg_check:3600, margin:45 } },\n    { key:\"sto_oil\", name:\"\u0421\u0422\u041e (\u0437\u0430\u043c\u0456\u043d\u0430 \u043c\u0430\u0441\u0442\u0438\u043b\u0430)\", examples:\"\u0422\u041e, \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442\", defaults:{ budget:25000, cpc:14, cr_old:4.0, cr_new:5.8, cr_sale:55, avg_check:2200, margin:45 } },\n    { key:\"tires\", name:\"\u0428\u0438\u043d\u043e\u043c\u043e\u043d\u0442\u0430\u0436\", examples:\"\u0441\u0435\u0437\u043e\u043d\u043d\u0438\u0439 \u043f\u043e\u043f\u0438\u0442\", defaults:{ budget:30000, cpc:12, cr_old:3.8, cr_new:5.2, cr_sale:60, avg_check:1700, margin:40 } },\n    { key:\"towing\", name:\"\u0415\u0432\u0430\u043a\u0443\u0430\u0442\u043e\u0440\", examples:\"\u0442\u0435\u0440\u043c\u0456\u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438\", defaults:{ budget:25000, cpc:18, cr_old:3.0, cr_new:4.4, cr_sale:70, avg_check:2000, margin:55 } },\n    { key:\"car_rent\", name:\"\u041e\u0440\u0435\u043d\u0434\u0430 \u0430\u0432\u0442\u043e\", examples:\"\u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f\", defaults:{ budget:40000, cpc:18, cr_old:2.4, cr_new:3.6, cr_sale:40, avg_check:4500, margin:45 } }\n  ]\n},\n\n\/* =========================\n   \u041c\u0415\u0414\u0418\u0426\u0418\u041d\u0410 \/ \u0417\u0414\u041e\u0420\u041e\u0412\u02bc\u042f\n========================= *\/\n{\n  label:\"\u041c\u0435\u0434\u0438\u0446\u0438\u043d\u0430 \/ \u0437\u0434\u043e\u0440\u043e\u0432\u02bc\u044f\",\n  items:[\n    { key:\"dent_basic\", name:\"\u0421\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u044f (\u0431\u0430\u0437\u043e\u0432\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438)\", examples:\"\u043e\u0433\u043b\u044f\u0434, \u0447\u0438\u0441\u0442\u043a\u0430\", defaults:{ budget:35000, cpc:30, cr_old:3.5, cr_new:4.8, cr_sale:60, avg_check:3000, margin:55 } },\n    { key:\"dent_implant\", name:\"\u0421\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u044f (\u0456\u043c\u043f\u043b\u0430\u043d\u0442\u0430\u0446\u0456\u044f)\", examples:\"\u0434\u043e\u0440\u043e\u0433\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\", defaults:{ budget:60000, cpc:40, cr_old:2.0, cr_new:2.9, cr_sale:25, avg_check:30000, margin:55 } },\n    { key:\"psychologist\", name:\"\u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433 \/ \u043f\u0441\u0438\u0445\u043e\u0442\u0435\u0440\u0430\u043f\u0456\u044f\", examples:\"\u043f\u0435\u0440\u0448\u0438\u0439 \u043f\u0440\u0438\u0439\u043e\u043c\", defaults:{ budget:25000, cpc:22, cr_old:3.8, cr_new:5.2, cr_sale:45, avg_check:2000, margin:65 } },\n    { key:\"massage\", name:\"\u041c\u0430\u0441\u0430\u0436 \/ \u0440\u0435\u0430\u0431\u0456\u043b\u0456\u0442\u0430\u0446\u0456\u044f\", examples:\"\u043a\u0443\u0440\u0441\u0438 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\", defaults:{ budget:25000, cpc:16, cr_old:3.2, cr_new:4.6, cr_sale:45, avg_check:2200, margin:65 } },\n    { key:\"vet\", name:\"\u0412\u0435\u0442\u043a\u043b\u0456\u043d\u0456\u043a\u0430\", examples:\"\u0443\u0440\u0433\u0435\u043d\u0442\u043d\u0456 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f\", defaults:{ budget:25000, cpc:18, cr_old:3.5, cr_new:5.0, cr_sale:55, avg_check:2200, margin:50 } }\n  ]\n},\n\n\/* =========================\n   \u041a\u0420\u0410\u0421\u0410 \/ \u0411\u02bc\u042e\u0422\u0406\n========================= *\/\n{\n  label:\"\u041a\u0440\u0430\u0441\u0430 \/ \u0431\u02bc\u044e\u0442\u0456\",\n  items:[\n    { key:\"barber\", name:\"\u0411\u0430\u0440\u0431\u0435\u0440\u0448\u043e\u043f\", examples:\"\u0437\u0430\u043f\u0438\u0441\", defaults:{ budget:18000, cpc:10, cr_old:3.5, cr_new:5.2, cr_sale:45, avg_check:1000, margin:70 } },\n    { key:\"nails\", name:\"\u041c\u0430\u043d\u0456\u043a\u044e\u0440 \/ \u043f\u0435\u0434\u0438\u043a\u044e\u0440\", examples:\"\u0441\u0430\u043b\u043e\u043d\", defaults:{ budget:20000, cpc:12, cr_old:3.5, cr_new:5.0, cr_sale:45, avg_check:1400, margin:65 } },\n    { key:\"laser\", name:\"\u041b\u0430\u0437\u0435\u0440\u043d\u0430 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u044f\", examples:\"\u043f\u0430\u043a\u0435\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\", defaults:{ budget:35000, cpc:25, cr_old:3.0, cr_new:4.4, cr_sale:45, avg_check:3200, margin:65 } }\n  ]\n},\n\n\/* =========================\n   \u0411\u0423\u0414\u0406\u0412\u041d\u0418\u0426\u0422\u0412\u041e \/ \u0412\u0418\u0421\u041e\u041a\u0418\u0419 \u0427\u0415\u041a\n========================= *\/\n{\n  label:\"\u0411\u0443\u0434\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \/ \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0447\u0435\u043a\",\n  items:[\n    { key:\"windows\", name:\"\u0412\u0456\u043a\u043d\u0430 \/ \u0434\u0432\u0435\u0440\u0456\", examples:\"\u0437\u0430\u043c\u0456\u0440\u0438, \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:45000, cpc:22, cr_old:2.2, cr_new:3.3, cr_sale:20, avg_check:18000, margin:35 } },\n    { key:\"kitchens\", name:\"\u041a\u0443\u0445\u043d\u0456 \u043d\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f\", examples:\"\u0434\u0438\u0437\u0430\u0439\u043d \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:60000, cpc:25, cr_old:2.2, cr_new:3.2, cr_sale:18, avg_check:60000, margin:30 } },\n    { key:\"roof\", name:\"\u041f\u043e\u043a\u0440\u0456\u0432\u043b\u044f \/ \u0434\u0430\u0445\", examples:\"\u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0456 \u0431\u0443\u0434\u0438\u043d\u043a\u0438\", defaults:{ budget:45000, cpc:20, cr_old:2.6, cr_new:3.8, cr_sale:20, avg_check:25000, margin:35 } },\n    { key:\"facade\", name:\"\u0423\u0442\u0435\u043f\u043b\u0435\u043d\u043d\u044f \u0444\u0430\u0441\u0430\u0434\u0456\u0432\", examples:\"\u0437\u0430\u043c\u0456\u0440\u0438\", defaults:{ budget:60000, cpc:22, cr_old:2.0, cr_new:2.9, cr_sale:18, avg_check:60000, margin:30 } }\n  ]\n},\n\n\/* =========================\n   \u041e\u0421\u0412\u0406\u0422\u0410 \/ \u041e\u041d\u041b\u0410\u0419\u041d\n========================= *\/\n{\n  label:\"\u041e\u0441\u0432\u0456\u0442\u0430 \/ \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u0441\u043b\u0443\u0433\u0438\",\n  items:[\n    { key:\"english\", name:\"\u041e\u043d\u043b\u0430\u0439\u043d \u0448\u043a\u043e\u043b\u0430 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0457\", examples:\"\u043f\u0440\u043e\u0431\u043d\u0438\u0439 \u2192 \u043f\u0430\u043a\u0435\u0442\", defaults:{ budget:30000, cpc:14, cr_old:2.8, cr_new:4.1, cr_sale:25, avg_check:6000, margin:55 } },\n    { key:\"it_courses\", name:\"IT-\u043a\u0443\u0440\u0441\u0438 (\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456)\", examples:\"\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f \u2192 \u043e\u043f\u043b\u0430\u0442\u0430\", defaults:{ budget:35000, cpc:18, cr_old:2.6, cr_new:3.8, cr_sale:20, avg_check:12000, margin:60 } },\n    { key:\"driving\", name:\"\u0410\u0432\u0442\u043e\u0448\u043a\u043e\u043b\u0430\", examples:\"\u043d\u0430\u0431\u0456\u0440 \u0433\u0440\u0443\u043f\", defaults:{ budget:40000, cpc:18, cr_old:2.6, cr_new:3.8, cr_sale:25, avg_check:12000, margin:55 } }\n  ]\n},\n\n\/* =========================\n   B2B\n========================= *\/\n{\n  label:\"B2B \u043f\u0440\u043e\u0441\u0442\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\",\n  items:[\n    { key:\"accounting\", name:\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u0456\u044f \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u0430\u0443\u0442\u0441\u043e\u0440\u0441\", defaults:{ budget:25000, cpc:22, cr_old:2.5, cr_new:3.6, cr_sale:30, avg_check:15000, margin:70 } },\n    { key:\"legal_b2b\", name:\"\u042e\u0440\u0438\u0441\u0442\u0438 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043a\u0430\", defaults:{ budget:40000, cpc:35, cr_old:2.0, cr_new:2.9, cr_sale:25, avg_check:20000, margin:70 } },\n    { key:\"it_b2b\", name:\"IT-\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430 \/ \u0430\u0443\u0442\u0441\u043e\u0440\u0441\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438\", defaults:{ budget:35000, cpc:28, cr_old:2.0, cr_new:2.9, cr_sale:20, avg_check:25000, margin:70 } },\n    { key:\"insurance\", name:\"\u0421\u0442\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f (\u041a\u0410\u0421\u041a\u041e\/\u043c\u0430\u0439\u043d\u043e)\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f \u2192 \u043f\u043e\u043b\u0456\u0441\", defaults:{ budget:35000, cpc:22, cr_old:2.4, cr_new:3.4, cr_sale:25, avg_check:12000, margin:45 } },\n    { key:\"printing\", name:\"\u041f\u043e\u043b\u0456\u0433\u0440\u0430\u0444\u0456\u044f\/\u0434\u0440\u0443\u043a (B2B)\", examples:\"\u0432\u0456\u0437\u0438\u0442\u043a\u0438\/\u0431\u0430\u043d\u0435\u0440\u0438\/\u0434\u0440\u0443\u043a\", defaults:{ budget:25000, cpc:18, cr_old:2.6, cr_new:3.7, cr_sale:35, avg_check:8000, margin:55 } },\n    { key:\"security_systems\", name:\"\u0421\u0438\u0433\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f\/\u0432\u0456\u0434\u0435\u043e\u0441\u043f\u043e\u0441\u0442\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f\", examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:45000, cpc:20, cr_old:2.4, cr_new:3.4, cr_sale:22, avg_check:20000, margin:35 } }\n  ]\n},\n\n\/* =========================\n   +34 \u041d\u0406\u0428\u0406\n========================= *\/\n\n{\n  label:\"HoReCa \/ \u0456\u0432\u0435\u043d\u0442\u0438\",\n  items:[\n    { key:\"catering_events\", name:\"\u041a\u0435\u0439\u0442\u0435\u0440\u0438\u043d\u0433 (\u0456\u0432\u0435\u043d\u0442\u0438\/\u0431\u0430\u043d\u043a\u0435\u0442)\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:45000, cpc:22, cr_old:2.6, cr_new:3.6, cr_sale:25, avg_check:20000, margin:35 } },\n    { key:\"banquet_restaurant\", name:\"\u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d (\u0431\u0430\u043d\u043a\u0435\u0442\u0438\/\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u0438)\", examples:\"\u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0434\u0430\u0442, \u043c\u0435\u043d\u044e\", defaults:{ budget:35000, cpc:18, cr_old:2.4, cr_new:3.3, cr_sale:22, avg_check:25000, margin:30 } },\n    { key:\"event_decor\", name:\"\u0414\u0435\u043a\u043e\u0440\/\u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u0434\u0456\u0439\", examples:\"\u0432\u0435\u0441\u0456\u043b\u043b\u044f, \u0444\u043e\u0442\u043e\u0437\u043e\u043d\u0438\", defaults:{ budget:30000, cpc:20, cr_old:2.6, cr_new:3.6, cr_sale:20, avg_check:18000, margin:55 } },\n    { key:\"dj_host\", name:\"\u0412\u0435\u0434\u0443\u0447\u0438\u0439\/\u0414\u0456\u0434\u0436\u0435\u0439 (\u0456\u0432\u0435\u043d\u0442\u0438)\", examples:\"\u043b\u0456\u0434 \u2192 \u0434\u0437\u0432\u0456\u043d\u043e\u043a \u2192 \u0437\u0430\u0432\u0434\u0430\u0442\u043e\u043a\", defaults:{ budget:25000, cpc:18, cr_old:2.6, cr_new:3.6, cr_sale:22, avg_check:15000, margin:70 } },\n    { key:\"wedding_photo\", name:\"\u0424\u043e\u0442\u043e\/\u0432\u0456\u0434\u0435\u043e \u043d\u0430 \u0432\u0435\u0441\u0456\u043b\u043b\u044f\", examples:\"\u0446\u0438\u043a\u043b \u0434\u043e\u0432\u0448\u0438\u0439, \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:32000, cpc:25, cr_old:2.2, cr_new:3.0, cr_sale:20, avg_check:35000, margin:70 } }\n  ]\n},\n\n{\n  label:\"\u041d\u0435\u0440\u0443\u0445\u043e\u043c\u0456\u0441\u0442\u044c \/ \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0447\u0435\u043a\",\n  items:[\n    { key:\"realtor_commission\", name:\"\u0420\u0456\u0454\u043b\u0442\u043e\u0440 (\u043a\u043e\u043c\u0456\u0441\u0456\u044f \u0437 \u0443\u0433\u043e\u0434\u0438)\", examples:\"\u043b\u0456\u0434\u0438 \u0434\u043e\u0440\u043e\u0433\u0456, 1 \u0443\u0433\u043e\u0434\u0430 = \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0435\u0444\u0435\u043a\u0442\", defaults:{ budget:50000, cpc:30, cr_old:1.8, cr_new:2.6, cr_sale:12, avg_check:50000, margin:80 } },\n    { key:\"property_rent\", name:\"\u041e\u0440\u0435\u043d\u0434\u0430 \u043a\u0432\u0430\u0440\u0442\u0438\u0440 (\u0430\u0433\u0435\u043d\u0442\/\u043f\u0456\u0434\u0431\u0456\u0440)\", examples:\"\u0448\u0432\u0438\u0434\u043a\u0438\u0439 \u0446\u0438\u043a\u043b \u0443 \u0441\u0435\u0437\u043e\u043d\", defaults:{ budget:30000, cpc:22, cr_old:2.2, cr_new:3.1, cr_sale:18, avg_check:12000, margin:80 } },\n    { key:\"commercial_realty\", name:\"\u041a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0430 \u043d\u0435\u0440\u0443\u0445\u043e\u043c\u0456\u0441\u0442\u044c (B2B)\", examples:\"\u043e\u0444\u0456\u0441\u0438\/\u0441\u043a\u043b\u0430\u0434\u0438, \u0447\u0435\u043a \u0432\u0438\u0441\u043e\u043a\u0438\u0439\", defaults:{ budget:60000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:12, avg_check:120000, margin:60 } },\n    { key:\"builder_leads\", name:\"\u0417\u0430\u0431\u0443\u0434\u043e\u0432\u043d\u0438\u043a (\u043b\u0456\u0434\u0438 \u043d\u0430 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434)\", examples:\"\u0434\u0437\u0432\u0456\u043d\u043e\u043a \u2192 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u2192 \u0431\u0440\u043e\u043d\u044c\", defaults:{ budget:80000, cpc:35, cr_old:1.8, cr_new:2.5, cr_sale:10, avg_check:150000, margin:35 } }\n  ]\n},\n\n{\n  label:\"\u0415\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u043a\u0430 \/ \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u0456\u0441\u0442\u044c\",\n  items:[\n    { key:\"solar_panels\", name:\"\u0421\u043e\u043d\u044f\u0447\u043d\u0456 \u043f\u0430\u043d\u0435\u043b\u0456 \/ \u0456\u043d\u0432\u0435\u0440\u0442\u043e\u0440\u0438\", examples:\"\u0446\u0438\u043a\u043b \u0434\u043e\u0432\u0448\u0438\u0439, \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043e\u0431\u0434\u0443\u043c\u0430\u043d\u0435\", defaults:{ budget:70000, cpc:28, cr_old:1.6, cr_new:2.4, cr_sale:15, avg_check:80000, margin:25 } },\n    { key:\"generator_sales\", name:\"\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0438 \/ \u0437\u0430\u0440\u044f\u0434\u043d\u0456 \u0441\u0442\u0430\u043d\u0446\u0456\u0457 (\u043f\u0456\u0434\u0431\u0456\u0440)\", examples:\"\u043b\u0456\u0434 \u2192 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f \u2192 \u043f\u0440\u043e\u0434\u0430\u0436\", defaults:{ budget:50000, cpc:24, cr_old:1.9, cr_new:2.7, cr_sale:18, avg_check:45000, margin:25 } }\n  ]\n},\n\n{\n  label:\"\u0422\u0432\u0430\u0440\u0438\u043d\u0438 \/ pet-\u0441\u0435\u0440\u0432\u0456\u0441\u0438\",\n  items:[\n    { key:\"pet_grooming\", name:\"\u0413\u0440\u0443\u043c\u0456\u043d\u0433 (\u0441\u0430\u043b\u043e\u043d)\", examples:\"\u0437\u0430\u043f\u0438\u0441, \u043f\u043e\u0432\u0442\u043e\u0440\u0438 (LTV \u043d\u0435 \u0440\u0430\u0445\u0443\u0454\u043c\u043e)\", defaults:{ budget:20000, cpc:12, cr_old:4.0, cr_new:5.6, cr_sale:60, avg_check:1200, margin:55 } },\n    { key:\"pet_hotel\", name:\"\u0413\u043e\u0442\u0435\u043b\u044c\/\u043f\u0435\u0440\u0435\u0442\u0440\u0438\u043c\u043a\u0430 \u0442\u0432\u0430\u0440\u0438\u043d\", examples:\"\u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0434\u0430\u0442\", defaults:{ budget:25000, cpc:14, cr_old:2.8, cr_new:3.9, cr_sale:45, avg_check:3500, margin:55 } }\n  ]\n},\n\n{\n  label:\"\u0414\u0456\u0442\u0438 \/ \u0441\u0456\u043c\u0435\u0439\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\",\n  items:[\n    { key:\"kids_courses\", name:\"\u0414\u0438\u0442\u044f\u0447\u0456 \u0433\u0443\u0440\u0442\u043a\u0438 (\u0440\u043e\u0431\u043e\u0442\u043e\u0442\u0435\u0445\u043d\u0456\u043a\u0430\/\u0442\u0430\u043d\u0446\u0456)\", examples:\"\u043f\u0440\u043e\u0431\u043d\u0435 \u2192 \u0430\u0431\u043e\u043d\u0435\u043c\u0435\u043d\u0442\", defaults:{ budget:30000, cpc:16, cr_old:2.6, cr_new:3.7, cr_sale:25, avg_check:6000, margin:55 } },\n    { key:\"private_kindergarten\", name:\"\u041f\u0440\u0438\u0432\u0430\u0442\u043d\u0438\u0439 \u0441\u0430\u0434\u043e\u043a (\u0437\u0430\u044f\u0432\u043a\u0430 \u043d\u0430 \u0435\u043a\u0441\u043a\u0443\u0440\u0441\u0456\u044e)\", examples:\"\u0435\u043a\u0441\u043a\u0443\u0440\u0441\u0456\u044f \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:50000, cpc:22, cr_old:2.0, cr_new:2.8, cr_sale:18, avg_check:25000, margin:45 } },\n    { key:\"tutoring\", name:\"\u0420\u0435\u043f\u0435\u0442\u0438\u0442\u043e\u0440 \/ \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u0434\u043e \u041d\u041c\u0422\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u043f\u0440\u043e\u0431\u043d\u0438\u0439\", defaults:{ budget:25000, cpc:14, cr_old:3.0, cr_new:4.2, cr_sale:30, avg_check:4500, margin:60 } }\n  ]\n},\n\n{\n  label:\"\u0411\u0443\u0434\u0438\u043d\u043e\u043a \/ \u0440\u0435\u043c\u043e\u043d\u0442 \/ \u0431\u043b\u0430\u0433\u043e\u0443\u0441\u0442\u0440\u0456\u0439 (\u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043e)\",\n  items:[\n    { key:\"ac_install\", name:\"\u041c\u043e\u043d\u0442\u0430\u0436 \u043a\u043e\u043d\u0434\u0438\u0446\u0456\u043e\u043d\u0435\u0440\u0456\u0432\", examples:\"\u0437\u0430\u043c\u0456\u0440 \u2192 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f\", defaults:{ budget:40000, cpc:18, cr_old:2.8, cr_new:3.9, cr_sale:25, avg_check:12000, margin:35 } },\n    { key:\"heating_install\", name:\"\u041e\u043f\u0430\u043b\u0435\u043d\u043d\u044f (\u043a\u043e\u0442\u043b\u0438\/\u0440\u0430\u0434\u0456\u0430\u0442\u043e\u0440\u0438\/\u043c\u043e\u043d\u0442\u0430\u0436)\", examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:50000, cpc:22, cr_old:2.0, cr_new:2.9, cr_sale:18, avg_check:25000, margin:35 } },\n    { key:\"plaster_paint\", name:\"\u0428\u0442\u0443\u043a\u0430\u0442\u0443\u0440\u043a\u0430\/\u0444\u0430\u0440\u0431\u0443\u0432\u0430\u043d\u043d\u044f (\u0431\u0440\u0438\u0433\u0430\u0434\u0438)\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a\", defaults:{ budget:45000, cpc:20, cr_old:2.0, cr_new:2.9, cr_sale:20, avg_check:22000, margin:35 } },\n    { key:\"roofing\", name:\"\u041f\u043e\u043a\u0440\u0456\u0432\u043b\u044f \/ \u0434\u0430\u0445\", examples:\"\u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0456 \u0431\u0443\u0434\u0438\u043d\u043a\u0438\", defaults:{ budget:45000, cpc:20, cr_old:2.6, cr_new:3.8, cr_sale:20, avg_check:25000, margin:35 } },\n    { key:\"fence_gates\", name:\"\u041f\u0430\u0440\u043a\u0430\u043d\u0438 \/ \u0432\u043e\u0440\u043e\u0442\u0430\", examples:\"\u0437\u0430\u043c\u0456\u0440 \u2192 \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f\", defaults:{ budget:45000, cpc:18, cr_old:2.4, cr_new:3.4, cr_sale:18, avg_check:30000, margin:30 } },\n    { key:\"septic\", name:\"\u0421\u0435\u043f\u0442\u0438\u043a\u0438 \/ \u0432\u0438\u0433\u0440\u0456\u0431\u043d\u0456 \u044f\u043c\u0438 (\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f)\", examples:\"\u0442\u0435\u0440\u043c\u0456\u043d\u043e\u0432\u043e\/\u0441\u0435\u0437\u043e\u043d\u043d\u043e\", defaults:{ budget:30000, cpc:16, cr_old:3.0, cr_new:4.2, cr_sale:55, avg_check:3500, margin:45 } }\n  ]\n},\n\n{\n  label:\"\u041b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430 \/ \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u043d\u044f\",\n  items:[\n    { key:\"moving_service\", name:\"\u041f\u0435\u0440\u0435\u0457\u0437\u0434\u0438 \/ \u0432\u0430\u043d\u0442\u0430\u0436\u043d\u0438\u043a\u0438\", examples:\"\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430\/\u043e\u0444\u0456\u0441, \u0448\u0432\u0438\u0434\u043a\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\", defaults:{ budget:25000, cpc:18, cr_old:3.0, cr_new:4.4, cr_sale:35, avg_check:6000, margin:45 } },\n    { key:\"cargo_delivery\", name:\"\u0412\u0430\u043d\u0442\u0430\u0436\u043e\u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u043d\u044f (\u043c\u0456\u0441\u0442\u043e\/\u043e\u0431\u043b\u0430\u0441\u0442\u044c)\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u043c\u0430\u0440\u0448\u0440\u0443\u0442 \u2192 \u0446\u0456\u043d\u0430\", defaults:{ budget:30000, cpc:20, cr_old:2.6, cr_new:3.7, cr_sale:30, avg_check:9000, margin:40 } },\n    { key:\"warehouse_rent\", name:\"\u041e\u0440\u0435\u043d\u0434\u0430 \u0441\u043a\u043b\u0430\u0434\u0456\u0432\/\u0431\u043e\u043a\u0441\u0456\u0432 (self-storage)\", examples:\"\u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f\/\u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:35000, cpc:22, cr_old:2.0, cr_new:2.9, cr_sale:25, avg_check:7000, margin:55 } },\n    { key:\"courier_b2b\", name:\"\u041a\u0443\u0440\u02bc\u0454\u0440\u0441\u044c\u043a\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 (B2B)\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\/\u0430\u0431\u043e\u043d\u043f\u043b\u0430\u0442\u0430\", defaults:{ budget:40000, cpc:28, cr_old:1.8, cr_new:2.6, cr_sale:20, avg_check:18000, margin:45 } }\n  ]\n},\n\n{\n  label:\"\u041c\u0435\u0434\u0438\u0446\u0438\u043d\u0430 (\u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043e)\",\n  items:[\n    { key:\"ultrasound\", name:\"\u0423\u0417\u0414 \/ \u0434\u0456\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430\", examples:\"\u0448\u0432\u0438\u0434\u043a\u0456 \u0437\u0430\u043f\u0438\u0441\u0438\", defaults:{ budget:30000, cpc:20, cr_old:3.2, cr_new:4.6, cr_sale:60, avg_check:2200, margin:55 } },\n    { key:\"lab_tests\", name:\"\u0410\u043d\u0430\u043b\u0456\u0437\u0438 \/ \u043b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u044f (\u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e)\", examples:\"\u0437\u0430\u043f\u0438\u0441 \u043e\u043d\u043b\u0430\u0439\u043d\/\u0432\u0456\u0437\u0438\u0442\", defaults:{ budget:35000, cpc:18, cr_old:2.6, cr_new:3.7, cr_sale:65, avg_check:1800, margin:55 } },\n    { key:\"dermatology\", name:\"\u0414\u0435\u0440\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u044f (\u043f\u0440\u0438\u0439\u043e\u043c\/\u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438)\", examples:\"\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0457\", defaults:{ budget:35000, cpc:26, cr_old:2.4, cr_new:3.4, cr_sale:55, avg_check:3500, margin:60 } },\n    { key:\"orthodontics\", name:\"\u041e\u0440\u0442\u043e\u0434\u043e\u043d\u0442\u0456\u044f (\u0431\u0440\u0435\u043a\u0435\u0442\u0438\/\u043a\u0430\u043f\u043f\u0438)\", examples:\"\u0434\u043e\u0440\u043e\u0433\u0438\u0439 \u0446\u0438\u043a\u043b, \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0447\u0435\u043a\", defaults:{ budget:70000, cpc:38, cr_old:1.8, cr_new:2.5, cr_sale:18, avg_check:45000, margin:55 } }\n  ]\n},\n\n\/* =========================\n   E-commerce\n========================= *\/\n\n{\n  label:\"E-commerce (\u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e \u043f\u043b\u044e\u0441\u043e\u0432\u0456 \u0431\u0435\u0437 LTV)\",\n  items:[\n\n    {\n      key:\"ecom_mattresses\",\n      name:\"\u041c\u0430\u0433\u0430\u0437\u0438\u043d \u043c\u0430\u0442\u0440\u0430\u0446\u0456\u0432\",\n      examples:\"\u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0447\u0435\u043a, \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430\",\n      defaults:{ budget:40000, cpc:14, cr_old:2.2, cr_new:3.1, cr_sale:45, avg_check:18000, margin:35 }\n    },\n    \n    { key:\"ecom_tools\", name:\"\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438\/\u0411\u0443\u0434\u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438\", examples:\"\u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043e\u043d\u043b\u0430\u0439\u043d, \u0441\u0430\u043c\u043e\u0432\u0438\u0432\u0456\u0437\", defaults:{ budget:45000, cpc:12, cr_old:2.0, cr_new:2.7, cr_sale:55, avg_check:4500, margin:35 } },\n    {\n      key:\"ecom_lighting\",\n      name:\"\u041c\u0430\u0433\u0430\u0437\u0438\u043d \u043e\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043d\u044f (\u043b\u044e\u0441\u0442\u0440\u0438, \u0442\u0440\u0435\u043a\u0438)\",\n      examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u043d\u0435 \u0441\u0432\u0456\u0442\u043b\u043e, \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0438, \u0434\u0438\u0437\u0430\u0439\u043d\",\n      defaults:{ budget:35000, cpc:12, cr_old:2.4, cr_new:3.4, cr_sale:50, avg_check:9000, margin:40 }\n    },\n\n    {\n      key:\"ecom_plumbing\",\n      name:\"\u0421\u0430\u043d\u0442\u0435\u0445\u043d\u0456\u043a\u0430 (\u0456\u043d\u0441\u0442\u0430\u043b\u044f\u0446\u0456\u0457, \u0437\u043c\u0456\u0448\u0443\u0432\u0430\u0447\u0456)\",\n      examples:\"\u0456\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u0430 \u0441\u0430\u043d\u0442\u0435\u0445\u043d\u0456\u043a\u0430, \u0431\u0440\u0435\u043d\u0434\u0438\",\n      defaults:{ budget:40000, cpc:14, cr_old:2.0, cr_new:2.9, cr_sale:45, avg_check:12000, margin:35 }\n    },\n\n    {\n      key:\"ecom_climate\",\n      name:\"\u041a\u043e\u043d\u0434\u0438\u0446\u0456\u043e\u043d\u0435\u0440\u0438 \/ \u043a\u043b\u0456\u043c\u0430\u0442\u0438\u0447\u043d\u0430 \u0442\u0435\u0445\u043d\u0456\u043a\u0430\",\n      examples:\"\u043f\u0456\u0434\u0431\u0456\u0440 + \u043f\u0440\u043e\u0434\u0430\u0436 + \u043c\u043e\u043d\u0442\u0430\u0436\",\n      defaults:{ budget:50000, cpc:16, cr_old:2.1, cr_new:3.0, cr_sale:40, avg_check:22000, margin:30 }\n    },\n\n    {\n      key:\"ecom_generators\",\n      name:\"\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0438 \/ \u0437\u0430\u0440\u044f\u0434\u043d\u0456 \u0441\u0442\u0430\u043d\u0446\u0456\u0457\",\n      examples:\"\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f \u2192 \u043f\u0440\u043e\u0434\u0430\u0436\",\n      defaults:{ budget:60000, cpc:22, cr_old:1.9, cr_new:2.7, cr_sale:35, avg_check:35000, margin:30 }\n    },\n\n    {\n      key:\"ecom_water_filters\",\n      name:\"\u0424\u0456\u043b\u044c\u0442\u0440\u0438 \u0432\u043e\u0434\u0438 \/ \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043e\u0447\u0438\u0449\u0435\u043d\u043d\u044f\",\n      examples:\"\u043f\u043e\u0431\u0443\u0442\u043e\u0432\u0456 \u0442\u0430 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\",\n      defaults:{ budget:35000, cpc:13, cr_old:2.4, cr_new:3.5, cr_sale:50, avg_check:11000, margin:40 }\n    },\n\n    {\n      key:\"ecom_build_materials\",\n      name:\"\u0411\u0443\u0434\u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 (\u043d\u0456\u0448\u0435\u0432\u0456)\",\n      examples:\"\u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u0443\u0442\u0435\u043f\u043b\u0435\u043d\u043d\u044f, \u043c\u0435\u043c\u0431\u0440\u0430\u043d\u0438\",\n      defaults:{ budget:45000, cpc:12, cr_old:2.0, cr_new:2.9, cr_sale:45, avg_check:15000, margin:30 }\n    },\n\n    {\n      key:\"ecom_tools_pro\",\n      name:\"\u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 (B2B\/B2C)\",\n      examples:\"\u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0438\",\n      defaults:{ budget:40000, cpc:10, cr_old:2.6, cr_new:3.6, cr_sale:55, avg_check:8000, margin:40 }\n    },\n\n    {\n      key:\"ecom_horeca_equipment\",\n      name:\"HoReCa-\u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f\",\n      examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440 \u2192 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430\",\n      defaults:{ budget:50000, cpc:20, cr_old:1.8, cr_new:2.6, cr_sale:30, avg_check:45000, margin:35 }\n    },\n\n    {\n      key:\"ecom_medical_goods\",\n      name:\"\u041c\u0435\u0434\u0438\u0447\u043d\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 (\u043d\u0435 \u043c\u0430\u0441\u043c\u0430\u0440\u043a\u0435\u0442)\",\n      examples:\"\u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u043a\u043b\u0456\u043d\u0456\u043a\",\n      defaults:{ budget:45000, cpc:18, cr_old:2.0, cr_new:2.9, cr_sale:35, avg_check:28000, margin:40 }\n    },\n\n    {\n      key:\"ecom_lab_simple\",\n      name:\"\u041b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u043d\u0435 \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f (\u043f\u0440\u043e\u0441\u0442\u0435)\",\n      examples:\"\u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0456 \u043b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u0457, \u043e\u0441\u0432\u0456\u0442\u0430\",\n      defaults:{ budget:40000, cpc:24, cr_old:1.6, cr_new:2.3, cr_sale:30, avg_check:35000, margin:30 }\n    },\n\n    {\n      key:\"ecom_office_furniture\",\n      name:\"\u041e\u0444\u0456\u0441\u043d\u0456 \u043c\u0435\u0431\u043b\u0456\",\n      examples:\"B2B \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0438, \u043e\u0444\u0456\u0441\u0438\",\n      defaults:{ budget:45000, cpc:16, cr_old:2.2, cr_new:3.1, cr_sale:40, avg_check:22000, margin:35 }\n    },\n\n    {\n      key:\"ecom_racks\",\n      name:\"\u0421\u043a\u043b\u0430\u0434\u0441\u044c\u043a\u0456 \u0441\u0442\u0435\u043b\u0430\u0436\u0456\",\n      examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0441\u043a\u043b\u0430\u0434\u0456\u0432\",\n      defaults:{ budget:50000, cpc:18, cr_old:1.9, cr_new:2.7, cr_sale:30, avg_check:40000, margin:35 }\n    },\n\n    {\n      key:\"ecom_trade_equipment\",\n      name:\"\u0422\u043e\u0440\u0433\u043e\u0432\u0435 \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f\",\n      examples:\"\u0432\u0456\u0442\u0440\u0438\u043d\u0438, \u043a\u0430\u0441\u043e\u0432\u0456 \u0437\u043e\u043d\u0438\",\n      defaults:{ budget:45000, cpc:18, cr_old:2.0, cr_new:2.9, cr_sale:35, avg_check:30000, margin:35 }\n    },\n\n    {\n      key:\"ecom_fire_equipment\",\n      name:\"\u041f\u043e\u0436\u0435\u0436\u043d\u0435 \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f\",\n      examples:\"\u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u0432\u0438\u043c\u043e\u0433\u0438, B2B\",\n      defaults:{ budget:40000, cpc:20, cr_old:1.8, cr_new:2.6, cr_sale:40, avg_check:20000, margin:45 }\n    },\n\n    {\n      key:\"ecom_security_systems\",\n      name:\"\u0421\u0438\u0441\u0442\u0435\u043c\u0438 \u0431\u0435\u0437\u043f\u0435\u043a\u0438\",\n      examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u043c\u043e\u043d\u0442\u0430\u0436\",\n      defaults:{ budget:50000, cpc:18, cr_old:2.0, cr_new:2.9, cr_sale:35, avg_check:25000, margin:35 }\n    },\n\n    {\n      key:\"ecom_led_business\",\n      name:\"LED-\u043e\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\",\n      examples:\"\u0435\u043d\u0435\u0440\u0433\u043e\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c, B2B\",\n      defaults:{ budget:55000, cpc:16, cr_old:2.0, cr_new:2.9, cr_sale:30, avg_check:35000, margin:35 }\n    },\n\n    {\n      key:\"ecom_vinyl\",\n      name:\"\u0412\u0456\u043d\u0456\u043b\u043e\u0432\u0456 \u043f\u043b\u0430\u0442\u0456\u0432\u043a\u0438 (\u0411\u0423 + \u043d\u043e\u0432\u0456)\",\n      examples:\"\u043d\u0456\u0448\u0435\u0432\u0438\u0439 e-commerce, \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u043a\u0438\",\n      defaults:{ budget:25000, cpc:6, cr_old:2.8, cr_new:3.8, cr_sale:70, avg_check:2200, margin:55 }\n    },\n\n    {\n      key:\"ecom_used_auto_parts\",\n      name:\"\u0411\u0423 \u0430\u0432\u0442\u043e\u0437\u0430\u043f\u0447\u0430\u0441\u0442\u0438\u043d\u0438\",\n      examples:\"\u043a\u0430\u0442\u0430\u043b\u043e\u0433 + \u0437\u0430\u044f\u0432\u043a\u0438\",\n      defaults:{ budget:40000, cpc:10, cr_old:2.6, cr_new:3.6, cr_sale:60, avg_check:4500, margin:45 }\n    },\n\n    {\n      key:\"ecom_films\",\n      name:\"\u041f\u043b\u0456\u0432\u043a\u0438 \u0434\u043b\u044f \u0430\u0432\u0442\u043e \/ \u0432\u0456\u043a\u043e\u043d\",\n      examples:\"B2C + B2B, \u0430\u043f\u0441\u0435\u043b \u043c\u043e\u043d\u0442\u0430\u0436\u0443\",\n      defaults:{ budget:35000, cpc:12, cr_old:2.4, cr_new:3.4, cr_sale:50, avg_check:8000, margin:40 }\n    }\n\n  ]\n},\n\n\/* =========================\n   B2B \/ \u0421\u0415\u0420\u0415\u0414\u041d\u0406\u0419 + \u041a\u0420\u0423\u041f\u041d\u0418\u0419 \u0411\u0406\u0417\u041d\u0415\u0421\n========================= *\/\n\n{\n  label:\"B2B: \u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \/ \u0437\u0430\u0432\u043e\u0434\u0438\",\n  items:[\n    { key:\"b2b_metal_structures\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u043a \u043c\u0435\u0442\u0430\u043b\u043e\u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0439\", examples:\"\u041a\u041f, \u0442\u0435\u043d\u0434\u0435\u0440\u0438, \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a\", defaults:{ budget:70000, cpc:40, cr_old:1.8, cr_new:2.5, cr_sale:16, avg_check:90000, margin:30 } },\n    { key:\"b2b_laser_cutting\", name:\"\u041b\u0430\u0437\u0435\u0440\u043d\u0430 \u0440\u0456\u0437\u043a\u0430 \/ \u0433\u043d\u0443\u0442\u0442\u044f \u043c\u0435\u0442\u0430\u043b\u0443\", examples:\"\u0448\u0432\u0438\u0434\u043a\u0456 \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043a\u0438, \u0441\u0435\u0440\u0456\u0439\u043a\u0430\", defaults:{ budget:60000, cpc:35, cr_old:2.0, cr_new:2.8, cr_sale:18, avg_check:45000, margin:35 } },\n    { key:\"b2b_machining\", name:\"\u041c\u0435\u0445\u043e\u0431\u0440\u043e\u0431\u043a\u0430 (\u0442\u043e\u043a\u0430\u0440\u043d\u0456\/\u0444\u0440\u0435\u0437\u0435\u0440\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438)\", examples:\"B2B \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u043a\u0440\u0435\u0441\u043b\u0435\u043d\u043d\u044f\", defaults:{ budget:65000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:16, avg_check:70000, margin:35 } },\n    { key:\"b2b_vent_channels\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0432\u0435\u043d\u0442\u0438\u043b\u044f\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432\", examples:\"\u043e\u0431\u02bc\u0454\u043a\u0442\u0438, \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0438\", defaults:{ budget:70000, cpc:38, cr_old:1.7, cr_new:2.4, cr_sale:15, avg_check:80000, margin:30 } },\n    { key:\"b2b_industrial_doors\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u0434\u0432\u0435\u0440\u0435\u0439\", examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a, \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:80000, cpc:42, cr_old:1.5, cr_new:2.1, cr_sale:14, avg_check:120000, margin:28 } },\n    { key:\"b2b_windows_b2b\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0432\u0456\u043a\u043e\u043d (B2B \u0441\u0435\u0433\u043c\u0435\u043d\u0442)\", examples:\"\u0442\u0435\u043d\u0434\u0435\u0440\u0438, \u0437\u0430\u0431\u0443\u0434\u043e\u0432\u043d\u0438\u043a\u0438\", defaults:{ budget:90000, cpc:45, cr_old:1.4, cr_new:2.0, cr_sale:12, avg_check:150000, margin:25 } },\n    { key:\"b2b_concrete_products\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0431\u0435\u0442\u043e\u043d\u043d\u0438\u0445 \u0432\u0438\u0440\u043e\u0431\u0456\u0432 \/ \u0416\u0411\u0406\", examples:\"\u043e\u0431\u02bc\u0454\u043a\u0442\u0438, \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a\", defaults:{ budget:90000, cpc:40, cr_old:1.4, cr_new:2.0, cr_sale:12, avg_check:180000, margin:22 } },\n    { key:\"b2b_asphalt_plant\", name:\"\u0410\u0441\u0444\u0430\u043b\u044c\u0442\u043e\u0431\u0435\u0442\u043e\u043d\u043d\u0438\u0439 \u0437\u0430\u0432\u043e\u0434 (\u043f\u043e\u0441\u043b\u0443\u0433\u0438\/\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438)\", examples:\"\u043f\u0456\u0434\u0440\u044f\u0434, \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:100000, cpc:50, cr_old:1.2, cr_new:1.7, cr_sale:12, avg_check:250000, margin:20 } },\n    { key:\"b2b_dry_mixes\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0441\u0443\u0445\u0438\u0445 \u0441\u0443\u043c\u0456\u0448\u0435\u0439 (B2B)\", examples:\"\u043e\u0431\u02bc\u0454\u043a\u0442\u0438, \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438\", defaults:{ budget:80000, cpc:42, cr_old:1.3, cr_new:1.9, cr_sale:13, avg_check:180000, margin:22 } },\n    { key:\"b2b_wood_processing\", name:\"\u0414\u0435\u0440\u0435\u0432\u043e\u043e\u0431\u0440\u043e\u0431\u043d\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e\", examples:\"B2B \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\", defaults:{ budget:70000, cpc:38, cr_old:1.5, cr_new:2.1, cr_sale:14, avg_check:120000, margin:25 } },\n    { key:\"b2b_horeca_furniture_prod\", name:\"\u0412\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u043c\u0435\u0431\u043b\u0456\u0432 \u0434\u043b\u044f HoReCa\/\u043e\u0444\u0456\u0441\u0456\u0432\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0430\u0446\u0456\u044f\", defaults:{ budget:80000, cpc:35, cr_old:1.7, cr_new:2.4, cr_sale:14, avg_check:140000, margin:28 } },\n    { key:\"b2b_packaging_manufacturing\", name:\"\u041f\u0430\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0435 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e (\u043a\u043e\u0440\u043e\u0431\u043a\u0438\/\u0442\u0430\u0440\u0430)\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438, \u043f\u0430\u0440\u0442\u0456\u0457\", defaults:{ budget:65000, cpc:30, cr_old:1.8, cr_new:2.6, cr_sale:18, avg_check:70000, margin:30 } }\n  ]\n},\n\n{\n  label:\"B2B: \u0406\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 (\u043f\u0456\u0434 \u043a\u043b\u044e\u0447)\",\n  items:[\n    { key:\"b2b_mep_design\", name:\"\u041f\u0440\u043e\u0454\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436 (\u041e\u0412\u0456\u041a\/\u0412\u041a\/\u0415\u041e\u041c)\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430\", defaults:{ budget:70000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:16, avg_check:90000, margin:55 } },\n    { key:\"b2b_industrial_hvac\", name:\"\u041f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0430 \u0432\u0435\u043d\u0442\u0438\u043b\u044f\u0446\u0456\u044f \u0442\u0430 \u043a\u043e\u043d\u0434\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f\", examples:\"\u0430\u0443\u0434\u0438\u0442 \u2192 \u041a\u041f \u2192 \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:90000, cpc:40, cr_old:1.7, cr_new:2.4, cr_sale:15, avg_check:200000, margin:28 } },\n    { key:\"b2b_cold_rooms\", name:\"\u0425\u043e\u043b\u043e\u0434\u0438\u043b\u044c\u043d\u0456 \u0441\u043a\u043b\u0430\u0434\u0438 \/ \u043a\u0430\u043c\u0435\u0440\u0438 (\u043f\u0456\u0434 \u043a\u043b\u044e\u0447)\", examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a, \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:100000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:14, avg_check:250000, margin:25 } },\n    { key:\"b2b_electrical_install_biz\", name:\"\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043c\u043e\u043d\u0442\u0430\u0436 \u0434\u043b\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\", examples:\"\u043e\u0431\u02bc\u0454\u043a\u0442\u0438, \u043f\u0456\u0434\u0440\u044f\u0434\", defaults:{ budget:80000, cpc:42, cr_old:1.6, cr_new:2.3, cr_sale:15, avg_check:150000, margin:30 } },\n    { key:\"b2b_bms\", name:\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0431\u0443\u0434\u0456\u0432\u0435\u043b\u044c (BMS)\", examples:\"\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f, \u043f\u0440\u043e\u0454\u043a\u0442\u0438\", defaults:{ budget:90000, cpc:55, cr_old:1.2, cr_new:1.7, cr_sale:14, avg_check:250000, margin:35 } },\n    { key:\"b2b_boiler_houses\", name:\"\u041f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0456 \u043a\u043e\u0442\u0435\u043b\u044c\u043d\u0456 \/ \u0442\u0435\u043f\u043b\u043e\u043f\u0443\u043d\u043a\u0442\u0438\", examples:\"\u0430\u0443\u0434\u0438\u0442 \u2192 \u041a\u041f \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:110000, cpc:60, cr_old:1.1, cr_new:1.6, cr_sale:12, avg_check:300000, margin:22 } },\n    { key:\"b2b_backup_power\", name:\"\u0420\u0435\u0437\u0435\u0440\u0432\u043d\u0435 \u0436\u0438\u0432\u043b\u0435\u043d\u043d\u044f (UPS\/\u0414\u0413\u0423) \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u043f\u0456\u0434\u0431\u0456\u0440 \u2192 \u041a\u041f \u2192 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430+\u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:90000, cpc:50, cr_old:1.3, cr_new:1.9, cr_sale:14, avg_check:220000, margin:22 } },\n    { key:\"b2b_solar_biz\", name:\"\u0421\u0415\u0421 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 (\u0434\u0430\u0445\u043e\u0432\u0456\/\u043d\u0430\u0437\u0435\u043c\u043d\u0456)\", examples:\"\u0430\u0443\u0434\u0438\u0442 \u2192 \u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:120000, cpc:55, cr_old:1.2, cr_new:1.7, cr_sale:12, avg_check:400000, margin:18 } },\n    { key:\"b2b_fire_security_eng\", name:\"\u041f\u043e\u0436\u0435\u0436\u043d\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0430 (\u043f\u0440\u043e\u0435\u043a\u0442+\u043c\u043e\u043d\u0442\u0430\u0436)\", examples:\"\u043f\u0440\u043e\u0435\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f, \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043d\u044f\", defaults:{ budget:80000, cpc:40, cr_old:1.7, cr_new:2.4, cr_sale:15, avg_check:150000, margin:35 } },\n    { key:\"b2b_access_cctv_biz\", name:\"\u0421\u041a\u0423\u0414 + \u0432\u0456\u0434\u0435\u043e\u0441\u043f\u043e\u0441\u0442\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\", examples:\"\u0430\u0443\u0434\u0438\u0442, \u043c\u043e\u043d\u0442\u0430\u0436, \u0441\u0435\u0440\u0432\u0456\u0441\", defaults:{ budget:70000, cpc:35, cr_old:1.8, cr_new:2.6, cr_sale:16, avg_check:90000, margin:35 } }\n  ]\n},\n\n{\n  label:\"B2B: \u041b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u0457 \/ \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \/ \u0430\u0443\u0434\u0438\u0442\",\n  items:[\n    { key:\"b2b_water_lab\", name:\"\u041b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u043d\u0456 \u0430\u043d\u0430\u043b\u0456\u0437\u0438 \u0432\u043e\u0434\u0438 (\u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443)\", examples:\"\u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b\u0438, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456\u0441\u0442\u044c\", defaults:{ budget:50000, cpc:25, cr_old:2.0, cr_new:2.8, cr_sale:22, avg_check:25000, margin:60 } },\n    { key:\"b2b_materials_lab\", name:\"\u041b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u044f \u0431\u0443\u0434\u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432\", examples:\"\u0432\u0438\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u043d\u043d\u044f, \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b\u0438\", defaults:{ budget:60000, cpc:35, cr_old:1.8, cr_new:2.6, cr_sale:18, avg_check:45000, margin:55 } },\n    { key:\"b2b_cert_iso\", name:\"\u0421\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f (ISO\/CE\/\u0414\u0421\u0422\u0423)\", examples:\"\u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:70000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:18, avg_check:60000, margin:70 } },\n    { key:\"b2b_metrology\", name:\"\u041c\u0435\u0442\u0440\u043e\u043b\u043e\u0433\u0456\u044f \/ \u043f\u043e\u0432\u0456\u0440\u043a\u0430 \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f\", examples:\"\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438, \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:50000, cpc:30, cr_old:1.9, cr_new:2.7, cr_sale:20, avg_check:35000, margin:60 } },\n    { key:\"b2b_ecology_audit\", name:\"\u0415\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0430\u0443\u0434\u0438\u0442 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\", examples:\"\u0437\u0432\u0456\u0442\u0438, \u0434\u043e\u0437\u0432\u043e\u043b\u0438\", defaults:{ budget:80000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:15, avg_check:120000, margin:65 } },\n    { key:\"b2b_safety_labor\", name:\"\u041e\u0445\u043e\u0440\u043e\u043d\u0430 \u043f\u0440\u0430\u0446\u0456 \/ \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0430\", examples:\"\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f, \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f\", defaults:{ budget:60000, cpc:40, cr_old:1.6, cr_new:2.3, cr_sale:18, avg_check:60000, margin:65 } },\n    { key:\"b2b_safety_training\", name:\"\u041d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u0437 \u041e\u041f (B2B)\", examples:\"\u043a\u0443\u0440\u0441\u0438, \u043f\u043e\u0441\u0432\u0456\u0434\u0447\u0435\u043d\u043d\u044f\", defaults:{ budget:45000, cpc:28, cr_old:2.0, cr_new:2.9, cr_sale:22, avg_check:25000, margin:60 } }\n  ]\n},\n\n{\n  label:\"B2B: \u041b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430 \u044f\u043a \u0441\u0435\u0440\u0432\u0456\u0441 (3PL \/ \u043c\u0438\u0442\u043d\u0438\u0446\u044f)\",\n  items:[\n    { key:\"b2b_3pl\", name:\"3PL-\u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438, \u0442\u0430\u0440\u0438\u0444\u0438\", defaults:{ budget:80000, cpc:45, cr_old:1.5, cr_new:2.2, cr_sale:15, avg_check:120000, margin:45 } },\n    { key:\"b2b_responsible_storage\", name:\"\u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0435 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f (\u0441\u043a\u043b\u0430\u0434\u0438)\", examples:\"\u0434\u043e\u0433\u043e\u0432\u0456\u0440, \u0430\u0431\u043e\u043d\u043f\u043b\u0430\u0442\u0430\", defaults:{ budget:70000, cpc:40, cr_old:1.6, cr_new:2.3, cr_sale:16, avg_check:90000, margin:50 } },\n    { key:\"b2b_warehouse_services\", name:\"\u0421\u043a\u043b\u0430\u0434\u0441\u044c\u043a\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u043f\u0430\u043b\u0435\u0442\u043d\u0435 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f, \u043e\u0431\u0440\u043e\u0431\u043a\u0430\", defaults:{ budget:70000, cpc:38, cr_old:1.7, cr_new:2.4, cr_sale:16, avg_check:80000, margin:45 } },\n    { key:\"b2b_customs_broker\", name:\"\u041c\u0438\u0442\u043d\u043e-\u0431\u0440\u043e\u043a\u0435\u0440\u0441\u044c\u043a\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\", examples:\"\u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f, \u0441\u0443\u043f\u0440\u043e\u0432\u0456\u0434\", defaults:{ budget:60000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:20, avg_check:45000, margin:60 } },\n    { key:\"b2b_international_logistics\", name:\"\u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430 (\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438)\", examples:\"\u043c\u043e\u0440\u0435\u043c\/\u0430\u0432\u0442\u043e\/\u0430\u0432\u0456\u0430, \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:90000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:14, avg_check:150000, margin:40 } }\n  ]\n},\n\n{\n  label:\"B2B: \u0411\u0443\u0434\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \/ \u043f\u0456\u0434\u0440\u044f\u0434 (\u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u043e\u0431\u02bc\u0454\u043a\u0442\u0438)\",\n  items:[\n    { key:\"b2b_general_contractor\", name:\"\u0413\u0435\u043d\u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u043e\u0431\u02bc\u0454\u043a\u0442\u0456\u0432\", examples:\"\u0442\u0435\u043d\u0434\u0435\u0440\u0438, \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:110000, cpc:60, cr_old:1.1, cr_new:1.6, cr_sale:12, avg_check:400000, margin:18 } },\n    { key:\"b2b_warehouses_hangars\", name:\"\u0411\u0443\u0434\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u0441\u043a\u043b\u0430\u0434\u0456\u0432 \/ \u0430\u043d\u0433\u0430\u0440\u0456\u0432\", examples:\"\u043f\u0440\u043e\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:100000, cpc:55, cr_old:1.2, cr_new:1.7, cr_sale:12, avg_check:350000, margin:18 } },\n    { key:\"b2b_facades_glazing\", name:\"\u0424\u0430\u0441\u0430\u0434\u0438 \u0442\u0430 \u0441\u043a\u043b\u0456\u043d\u043d\u044f \u0411\u0426\/\u0422\u0426\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u043f\u0456\u0434\u0440\u044f\u0434\", defaults:{ budget:90000, cpc:50, cr_old:1.3, cr_new:1.9, cr_sale:12, avg_check:300000, margin:20 } },\n    { key:\"b2b_industrial_gates_install\", name:\"\u041c\u043e\u043d\u0442\u0430\u0436 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u0432\u043e\u0440\u0456\u0442\", examples:\"\u043e\u0431\u02bc\u0454\u043a\u0442\u0438, \u043c\u043e\u043d\u0442\u0430\u0436\", defaults:{ budget:70000, cpc:40, cr_old:1.6, cr_new:2.3, cr_sale:14, avg_check:150000, margin:25 } },\n    { key:\"b2b_roads_landscaping\", name:\"\u0414\u043e\u0440\u043e\u0436\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438 \/ \u0431\u043b\u0430\u0433\u043e\u0443\u0441\u0442\u0440\u0456\u0439 (B2B)\", examples:\"\u043f\u0456\u0434\u0440\u044f\u0434\u0438, \u043a\u043e\u0448\u0442\u043e\u0440\u0438\u0441\u0438\", defaults:{ budget:90000, cpc:55, cr_old:1.2, cr_new:1.8, cr_sale:12, avg_check:300000, margin:18 } },\n    { key:\"b2b_special_equipment_rental\", name:\"\u041e\u0440\u0435\u043d\u0434\u0430 \u0441\u043f\u0435\u0446\u0442\u0435\u0445\u043d\u0456\u043a\u0438 (\u044f\u043a \u043f\u043e\u0441\u043b\u0443\u0433\u0430)\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u0437\u043c\u0456\u043d\u0430 \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:60000, cpc:35, cr_old:1.8, cr_new:2.6, cr_sale:18, avg_check:60000, margin:45 } },\n    { key:\"b2b_industrial_reconstruction\", name:\"\u0420\u0435\u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u043e\u0431\u02bc\u0454\u043a\u0442\u0456\u0432\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u043f\u0456\u0434\u0440\u044f\u0434\", defaults:{ budget:110000, cpc:65, cr_old:1.0, cr_new:1.5, cr_sale:12, avg_check:450000, margin:18 } }\n  ]\n},\n\n{\n  label:\"B2B: \u0411\u0435\u0437\u043f\u0435\u043a\u0430 \u0442\u0430 compliance\",\n  items:[\n    { key:\"b2b_fire_design\", name:\"\u041f\u0440\u043e\u0435\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u043e\u0436\u0435\u0436\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\/\u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043d\u044f\", defaults:{ budget:60000, cpc:40, cr_old:1.7, cr_new:2.4, cr_sale:18, avg_check:60000, margin:60 } },\n    { key:\"b2b_fire_maintenance\", name:\"\u041e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u043e\u0436\u0435\u0436\u043d\u043e\u0457 \u0441\u0438\u0433\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 (\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438)\", examples:\"\u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442, \u0441\u0435\u0440\u0432\u0456\u0441\", defaults:{ budget:55000, cpc:32, cr_old:1.9, cr_new:2.7, cr_sale:20, avg_check:45000, margin:55 } },\n    { key:\"b2b_fire_protection\", name:\"\u0412\u043e\u0433\u043d\u0435\u0437\u0430\u0445\u0438\u0441\u043d\u0430 \u043e\u0431\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0439\", examples:\"\u043f\u0456\u0434\u0440\u044f\u0434, \u0430\u043a\u0442\u0438\", defaults:{ budget:70000, cpc:45, cr_old:1.5, cr_new:2.2, cr_sale:16, avg_check:120000, margin:35 } },\n    { key:\"b2b_security_engineering\", name:\"\u0406\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0430 \u043e\u0431\u02bc\u0454\u043a\u0442\u0456\u0432 (B2B)\", examples:\"\u0430\u0443\u0434\u0438\u0442, \u043c\u043e\u043d\u0442\u0430\u0436, \u0441\u0435\u0440\u0432\u0456\u0441\", defaults:{ budget:80000, cpc:50, cr_old:1.3, cr_new:1.9, cr_sale:15, avg_check:150000, margin:35 } }\n  ]\n},\n\n{\n  label:\"B2B: IT \/ \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438\",\n  items:[\n    { key:\"b2b_crm_erp\", name:\"\u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f CRM\/ERP\", examples:\"\u0430\u0443\u0434\u0438\u0442 \u2192 \u041a\u041f \u2192 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\", defaults:{ budget:80000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:15, avg_check:200000, margin:65 } },\n    { key:\"b2b_it_outsource\", name:\"IT-\u0430\u0443\u0442\u0441\u043e\u0440\u0441\u0438\u043d\u0433 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u0430\u0431\u043e\u043d\u043f\u043b\u0430\u0442\u0430\/\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438\", defaults:{ budget:70000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:18, avg_check:90000, margin:70 } },\n    { key:\"b2b_cybersecurity\", name:\"\u041a\u0456\u0431\u0435\u0440\u0431\u0435\u0437\u043f\u0435\u043a\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\", examples:\"\u0430\u0443\u0434\u0438\u0442\/\u043f\u0435\u043d\u0442\u0435\u0441\u0442\/\u0437\u0430\u0445\u0438\u0441\u0442\", defaults:{ budget:90000, cpc:65, cr_old:1.1, cr_new:1.6, cr_sale:14, avg_check:180000, margin:75 } },\n    { key:\"b2b_cloud_devops\", name:\"\u0425\u043c\u0430\u0440\u043d\u0430 \u0456\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \/ DevOps\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438, \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0457\", defaults:{ budget:80000, cpc:60, cr_old:1.2, cr_new:1.8, cr_sale:15, avg_check:160000, margin:70 } },\n    { key:\"b2b_process_automation\", name:\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 (B2B)\", examples:\"RPA\/\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457\", defaults:{ budget:85000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:15, avg_check:200000, margin:65 } }\n  ]\n},\n\n{\n  label:\"B2B: \u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 (\u043c\u0435\u0440\u0435\u0436\u0456 \/ \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0437 \u0444\u0456\u043b\u0456\u044f\u043c\u0438)\",\n  items:[\n    { key:\"mid_developer\", name:\"\u0414\u0435\u0432\u0435\u043b\u043e\u043f\u0435\u0440 (\u0416\u041a \/ \u043a\u043e\u0442\u0435\u0434\u0436\u043d\u0456 \u043c\u0456\u0441\u0442\u0435\u0447\u043a\u0430)\", examples:\"\u043b\u0456\u0434 \u2192 \u043f\u043e\u043a\u0430\u0437 \u2192 \u0443\u0433\u043e\u0434\u0430 (\u0446\u0438\u043a\u043b \u0434\u043e\u0432\u0448\u0438\u0439)\", defaults:{ budget:120000, cpc:60, cr_old:1.2, cr_new:1.7, cr_sale:10, avg_check:250000, margin:25 } },\n    { key:\"mid_property_management\", name:\"\u041a\u0435\u0440\u0443\u044e\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0416\u041a\", examples:\"\u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u043c\u0435\u0448\u043a\u0430\u043d\u0446\u0456\u0432\/\u0437\u0430\u044f\u0432\u043a\u0438\", defaults:{ budget:60000, cpc:25, cr_old:2.2, cr_new:3.1, cr_sale:22, avg_check:25000, margin:55 } },\n    { key:\"mid_med_network\", name:\"\u041c\u0435\u0440\u0435\u0436\u0430 \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0438\u0445 \u043a\u043b\u0456\u043d\u0456\u043a\", examples:\"\u0437\u0430\u043f\u0438\u0441 \u2192 \u043f\u0440\u0438\u0439\u043e\u043c\", defaults:{ budget:90000, cpc:35, cr_old:2.2, cr_new:3.0, cr_sale:55, avg_check:3500, margin:55 } },\n    { key:\"mid_dental_network\", name:\"\u041c\u0435\u0440\u0435\u0436\u0430 \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u0439\", examples:\"\u0437\u0430\u043f\u0438\u0441 \u2192 \u043b\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f (\u0431\u0435\u0437 LTV)\", defaults:{ budget:100000, cpc:40, cr_old:2.0, cr_new:2.8, cr_sale:50, avg_check:6000, margin:55 } },\n    { key:\"mid_private_school\", name:\"\u041f\u0440\u0438\u0432\u0430\u0442\u043d\u0430 \u0448\u043a\u043e\u043b\u0430\/\u043b\u0456\u0446\u0435\u0439\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u0435\u043a\u0441\u043a\u0443\u0440\u0441\u0456\u044f \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:80000, cpc:35, cr_old:1.8, cr_new:2.5, cr_sale:18, avg_check:35000, margin:45 } },\n    { key:\"mid_service_network\", name:\"\u0421\u0435\u0440\u0432\u0456\u0441\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0437 \u0444\u0456\u043b\u0456\u044f\u043c\u0438\", examples:\"\u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u0432\u0438\u0457\u0437\u0434\/\u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:70000, cpc:28, cr_old:2.2, cr_new:3.1, cr_sale:25, avg_check:15000, margin:50 } }\n  ]\n},\n\n{\n  label:\"B2B: \u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 (\u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\/\u0430\u0443\u0442\u0441\u043e\u0440\u0441)\",\n  items:[\n    { key:\"b2b_legal_firm\", name:\"\u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f (B2B)\", examples:\"\u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043a\u0430\/\u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:70000, cpc:55, cr_old:1.4, cr_new:2.0, cr_sale:18, avg_check:80000, margin:70 } },\n    { key:\"b2b_accounting_outsource\", name:\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u0430\u0443\u0442\u0441\u043e\u0440\u0441\u0438\u043d\u0433 (B2B)\", examples:\"\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0438, \u0430\u0431\u043e\u043d\u043f\u043b\u0430\u0442\u0430\", defaults:{ budget:60000, cpc:40, cr_old:1.7, cr_new:2.4, cr_sale:20, avg_check:60000, margin:70 } },\n    { key:\"b2b_recruitment\", name:\"HR \/ \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f (B2B)\", examples:\"\u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f \u0432\u0430\u043a\u0430\u043d\u0441\u0456\u0439\", defaults:{ budget:70000, cpc:50, cr_old:1.4, cr_new:2.0, cr_sale:16, avg_check:90000, margin:75 } },\n    { key:\"b2b_marketing_agency\", name:\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f (B2B)\", examples:\"\u0440\u0435\u0442\u0435\u0439\u043d\u0435\u0440\u0438, \u043f\u0440\u043e\u0454\u043a\u0442\u0438\", defaults:{ budget:70000, cpc:55, cr_old:1.3, cr_new:1.9, cr_sale:15, avg_check:90000, margin:70 } },\n    { key:\"b2b_business_consulting\", name:\"\u041a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\", examples:\"\u0430\u0443\u0434\u0438\u0442 \u2192 \u0434\u043e\u0433\u043e\u0432\u0456\u0440\", defaults:{ budget:80000, cpc:60, cr_old:1.2, cr_new:1.8, cr_sale:14, avg_check:120000, margin:75 } }\n  ]\n},\n\n{\n  label:\"B2B: \u0406\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0441\u0435\u0440\u0432\u0456\u0441 (\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f)\",\n  items:[\n    { key:\"b2b_compressor_service\", name:\"\u0421\u0435\u0440\u0432\u0456\u0441 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u043f\u0440\u0435\u0441\u043e\u0440\u0456\u0432\", examples:\"\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f\/\u0440\u0435\u043c\u043e\u043d\u0442, \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\", defaults:{ budget:70000, cpc:45, cr_old:1.6, cr_new:2.3, cr_sale:16, avg_check:90000, margin:45 } },\n    { key:\"b2b_pump_service\", name:\"\u0421\u0435\u0440\u0432\u0456\u0441 \u043d\u0430\u0441\u043e\u0441\u043d\u043e\u0433\u043e \u043e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f\", examples:\"\u0434\u0456\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430, \u0440\u0435\u043c\u043e\u043d\u0442\", defaults:{ budget:65000, cpc:40, cr_old:1.7, cr_new:2.4, cr_sale:16, avg_check:80000, margin:45 } },\n    { key:\"b2b_motor_repair\", name:\"\u0420\u0435\u043c\u043e\u043d\u0442 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u0434\u0432\u0438\u0433\u0443\u043d\u0456\u0432 (B2B)\", examples:\"\u0440\u0435\u043c\u043e\u043d\u0442\/\u043f\u0435\u0440\u0435\u043c\u043e\u0442\u043a\u0430\", defaults:{ budget:60000, cpc:35, cr_old:1.9, cr_new:2.7, cr_sale:18, avg_check:60000, margin:45 } },\n    { key:\"b2b_hvac_maintenance\", name:\"\u041e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0435\u043d\u0442\u0438\u043b\u044f\u0446\u0456\u0439\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c (B2B)\", examples:\"\u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442, \u0441\u0435\u0440\u0432\u0456\u0441\", defaults:{ budget:65000, cpc:35, cr_old:1.8, cr_new:2.6, cr_sale:18, avg_check:70000, margin:45 } },\n    { key:\"b2b_air_filtration\", name:\"\u041f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0430 \u0444\u0456\u043b\u044c\u0442\u0440\u0430\u0446\u0456\u044f \/ \u043e\u0447\u0438\u0441\u0442\u043a\u0430 \u043f\u043e\u0432\u0456\u0442\u0440\u044f\", examples:\"\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u043c\u043e\u043d\u0442\u0430\u0436, \u0441\u0435\u0440\u0432\u0456\u0441\", defaults:{ budget:85000, cpc:55, cr_old:1.2, cr_new:1.8, cr_sale:14, avg_check:180000, margin:30 } }\n  ]\n}\n\n];\n\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db447a4 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"db447a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"sitepay\" data-sitepay>\n  <div class=\"sitepay-card\">\n    <div class=\"sitepay-head\">\n      <div>\n        <h2 class=\"sitepay-title\">\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443<\/h2>\n        <p class=\"sitepay-subtitle\">\n          \u041f\u043e\u0440\u0456\u0432\u043d\u044e\u0454\u043c\u043e <strong>\u201c\u0417\u0430\u0440\u0430\u0437 (\u0441\u0442\u0430\u0440\u0438\u0439 \u0441\u0430\u0439\u0442)\u201d<\/strong> vs <strong>\u201c\u0417 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c\u201d<\/strong> \u043f\u0440\u0438 \u043e\u0434\u043d\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0456.\n          \u041f\u0440\u0435\u0441\u0435\u0442\u0438 \u043f\u0456\u0434\u0456\u0431\u0440\u0430\u043d\u0456 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0430\u043b\u0430 \u0441\u0435\u043d\u0441 (\u043f\u043b\u044e\u0441\u043e\u0432\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430) \u0456 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u0432\u0456\u0434 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u0431\u0443\u0432 \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u043c.\n        <\/p>\n      <\/div>\n\n      <div class=\"sitepay-preset\">\n        <label class=\"sitepay-label\">\u041e\u0431\u0435\u0440\u0438 \u043d\u0456\u0448\u0443 (\u043f\u0440\u0435\u0441\u0435\u0442)<\/label>\n        <div class=\"sitepay-selectwrap\">\n          <select class=\"sitepay-select\" data-in=\"preset\"><\/select>\n          <span class=\"sitepay-selectchev\" aria-hidden=\"true\"><\/span>\n        <\/div>\n        <div class=\"sitepay-preset-hint\" data-out=\"preset_hint\"><\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"sitepay-grid\">\n      <!-- LEFT -->\n<div class=\"sitepay-left\">\n  <div class=\"sitepay-box\">\n    <div class=\"sitepay-box-title\">\u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044f<\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443, \u0433\u0440\u043d<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" step=\"1000\" value=\"42000\" data-in=\"site_cost\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0420\u0430\u0437\u043e\u0432\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044f (\u0434\u0438\u0437\u0430\u0439\u043d + \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430)<\/small>\n    <\/div>\n  <\/div>\n\n  <div class=\"sitepay-box\">\n    <div class=\"sitepay-box-title\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0430<\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u041c\u0456\u0441\u044f\u0447\u043d\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442, \u0433\u0440\u043d<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" step=\"500\" value=\"20000\" data-in=\"budget\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454\u0448 \u043d\u0430 \u0442\u0440\u0430\u0444\u0456\u043a \u0432 \u043c\u0456\u0441\u044f\u0446\u044c.<\/small>\n    <\/div>\n\n    <div class=\"sitepay-field\">\n      <label>CPC (\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0443), \u0433\u0440\u043d<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" step=\"1\" value=\"14\" data-in=\"cpc\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0421\u0435\u0440\u0435\u0434\u043d\u044f \u0446\u0456\u043d\u0430 \u043a\u043b\u0456\u043a\u0443 \u043f\u043e \u043d\u0456\u0448\u0456\/\u0433\u0435\u043e\/\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457.<\/small>\n    <\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0432 \u0437\u0430\u044f\u0432\u043a\u0443 \u0417\u0410\u0420\u0410\u0417, %<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"4\" data-in=\"cr_old\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u041c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u043e \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u201c\u044f\u043a \u0454\u201d.<\/small>\n    <\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0432 \u0437\u0430\u044f\u0432\u043a\u0443 \u0417 \u041d\u041e\u0412\u0418\u041c \u0421\u0410\u0419\u0422\u041e\u041c, %<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"6\" data-in=\"cr_new\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0420\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u043f\u0440\u0438\u0440\u0456\u0441\u0442, \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 +30\u201370% \u0432\u0456\u0434 \u201c\u0437\u0430\u0440\u0430\u0437\u201d.<\/small>\n    <\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0437\u0430\u044f\u0432\u043a\u0438 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436, %<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" max=\"100\" step=\"1\" value=\"50\" data-in=\"cr_sale\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0437\u0430\u044f\u0432\u043e\u043a \u0441\u0442\u0430\u044e\u0442\u044c \u043e\u043f\u043b\u0430\u0447\u0435\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438.<\/small>\n    <\/div>\n  <\/div>\n\n  <div class=\"sitepay-box\">\n    <div class=\"sitepay-box-title\">\u0427\u0435\u043a \u0442\u0430 \u043c\u0430\u0440\u0436\u0430<\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0435\u043a, \u0433\u0440\u043d<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" step=\"100\" value=\"1100\" data-in=\"avg_check\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0434\u043e\u0445\u0456\u0434 \u0437 1 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (\u043d\u0435 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a).<\/small>\n    <\/div>\n\n    <div class=\"sitepay-field\">\n      <label>\u0412\u0430\u043b\u043e\u0432\u0430 \u043c\u0430\u0440\u0436\u0430, %<\/label>\n\n      <div class=\"sitepay-inputwrap\">\n        <input type=\"number\" min=\"0\" max=\"100\" step=\"1\" value=\"45\" data-in=\"margin\">\n        <div class=\"sitepay-stepper\">\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"-1\" aria-label=\"\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438\">\u2212<\/button>\n          <button type=\"button\" class=\"sitepay-btn\" data-step=\"1\" aria-label=\"\u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438\">+<\/button>\n        <\/div>\n      <\/div>\n\n      <small>\u041f\u0440\u0438\u0431\u0443\u0442\u043e\u043a = \u0414\u043e\u0445\u0456\u0434 \u00d7 \u041c\u0430\u0440\u0436\u0430 (\u043c\u0430\u0440\u0436\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u0437\u0430\u043f\u0447\u0430\u0441\u0442\u0438\u043d\u0438\/\u0434\u043e\u0440\u043e\u0433\u0443\/\u0447\u0430\u0441 \u0442\u043e\u0449\u043e).<\/small>\n    <\/div>\n  <\/div>\n\n  <div class=\"sitepay-note\">\n    <strong>\u041f\u043e\u0440\u0430\u0434\u0430:<\/strong> \u044f\u043a\u0449\u043e \u0445\u043e\u0447\u0435\u0448 \u201c\u0449\u0435 \u0441\u0442\u0440\u0438\u043c\u0430\u043d\u0456\u0448\u0435\u201d \u2014 \u0437\u043c\u0435\u043d\u0448 <em>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0437 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c<\/em> \u043d\u0430 0.5\u20131 \u043f.\u043f.\n    \u0430\u0431\u043e \u043f\u0456\u0434\u043d\u0456\u043c\u0438 CPC \u043d\u0430 10\u201320% \u0456 \u043f\u043e\u0434\u0438\u0432\u0438\u0441\u044c, \u0447\u0438 \u043e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u0432\u0441\u0435 \u0449\u0435 \u0430\u0434\u0435\u043a\u0432\u0430\u0442\u043d\u0430.\n  <\/div>\n<\/div>\n\n      <!-- RIGHT -->\n      <div class=\"sitepay-right sitepay-col\">\n        <div class=\"sitepay-sticky\">\n          <div class=\"sitepay-results\">\n            <div class=\"sitepay-results-head\">\n              <span class=\"sitepay-results-title\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0437\u0430 \u043c\u0456\u0441\u044f\u0446\u044c<\/span>\n\n              <!-- badge -->\n              <span class=\"sitepay-badge\" data-out=\"badge\" title=\"\">\n                <span class=\"sitepay-badge-inner\" data-out=\"badge_inner\">\u2014<\/span>\n              <\/span>\n\n            <\/div>\n\n            <div class=\"sitepay-compare\">\n              <div class=\"sitepay-compare-col\">\n                <div class=\"sitepay-compare-title\">\u0417\u0430\u0440\u0430\u0437 (\u0441\u0442\u0430\u0440\u0438\u0439 \u0441\u0430\u0439\u0442)<\/div>\n                <div class=\"sitepay-row\"><span>\u041a\u043b\u0456\u043a\u0438<\/span><strong data-out=\"old_clicks\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0417\u0430\u044f\u0432\u043a\u0438 \/ \u043c\u0456\u0441<\/span><strong data-out=\"old_leads\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438<\/span><strong data-out=\"old_cpl\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u041f\u0440\u043e\u0434\u0430\u0436\u0456 \/ \u043c\u0456\u0441<\/span><strong data-out=\"old_sales\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/span><strong data-out=\"old_cpa\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0414\u043e\u0445\u0456\u0434 \/ \u043c\u0456\u0441<\/span><strong data-out=\"old_rev\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u041f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \/ \u043c\u0456\u0441<\/span><strong data-out=\"old_gp\">\u2014<\/strong><\/div>\n              <\/div>\n\n              <div class=\"sitepay-compare-col\">\n                <div class=\"sitepay-compare-title\">\u0417 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c<\/div>\n                <div class=\"sitepay-row\"><span>\u041a\u043b\u0456\u043a\u0438<\/span><strong data-out=\"new_clicks\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0417\u0430\u044f\u0432\u043a\u0438 \/ \u043c\u0456\u0441<\/span><strong data-out=\"new_leads\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438<\/span><strong data-out=\"new_cpl\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u041f\u0440\u043e\u0434\u0430\u0436\u0456 \/ \u043c\u0456\u0441<\/span><strong data-out=\"new_sales\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/span><strong data-out=\"new_cpa\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u0414\u043e\u0445\u0456\u0434 \/ \u043c\u0456\u0441<\/span><strong data-out=\"new_rev\">\u2014<\/strong><\/div>\n                <div class=\"sitepay-row\"><span>\u041f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \/ \u043c\u0456\u0441<\/span><strong data-out=\"new_gp\">\u2014<\/strong><\/div>\n              <\/div>\n            <\/div>\n\n            <div class=\"sitepay-metrics\">\n              <div class=\"sitepay-metric\">\n                <span class=\"sitepay-metric-label\">\u041a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0432\u0435\u0440\u0445\u0443 \/ \u043c\u0456\u0441<\/span>\n                <span class=\"sitepay-metric-value\" data-out=\"extra_clients\">\u2014<\/span>\n              <\/div>\n\n              <div class=\"sitepay-metric\">\n                <span class=\"sitepay-metric-label\">\u041d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0434\u0435\u0448\u0435\u0432\u0448\u0430\u0454 \u0437\u0430\u044f\u0432\u043a\u0430<\/span>\n                <span class=\"sitepay-metric-value\" data-out=\"cpl_drop\">\u2014<\/span>\n              <\/div>\n\n              <div class=\"sitepay-metric sitepay-metric--accent\">\n                <span class=\"sitepay-metric-label\">\u041e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0443<\/span>\n                <span class=\"sitepay-metric-value\" data-out=\"payback\">\u2014<\/span>\n              <\/div>\n\n              <div class=\"sitepay-metric\">\n                <span class=\"sitepay-metric-label\">\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0441\u0430\u0439\u0442 \u043f\u0440\u0438\u043d\u0435\u0441\u0435 \u0437\u0430 12 \u043c\u0456\u0441 \u043f\u0456\u0441\u043b\u044f \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456<\/span>\n                <span class=\"sitepay-metric-value\" data-out=\"after_payback\">\u2014<\/span>\n              <\/div>\n            <\/div>\n\n            <div class=\"sitepay-bottom\" data-out=\"bottom_note\"><\/div>\n          <\/div>\n\n          <div class=\"sitepay-legend\">\n            <p><strong>\u042f\u043a \u0447\u0438\u0442\u0430\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442:<\/strong> \u201c\u041f\u0440\u0438\u0431\u0443\u0442\u043e\u043a\u201d \u2014 \u0446\u0435 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \u0434\u043e \u0432\u0438\u0442\u0440\u0430\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043a\u0443.\n                \u0422\u0443\u0442 \u043c\u0438 \u0441\u0432\u0456\u0434\u043e\u043c\u043e \u0444\u043e\u043a\u0443\u0441\u0443\u0454\u043c\u043e\u0441\u044c \u043d\u0430 <em>\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 \u0441\u0430\u0439\u0442\u0456\u0432<\/em> (\u0441\u0442\u0430\u0440\u0438\u0439 vs \u043d\u043e\u0432\u0438\u0439), \u0430 \u043d\u0435 \u043d\u0430 \u043f\u043e\u0432\u043d\u0456\u0439 P&L.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .sitepay{\n    font-family:\"Ubuntu\", system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n    color:#f7f7f7;\n    font-size:14px;\n  }\n\n  .sitepay-card{\n    background:#111111;\n    border-radius:18px;\n    border:1px solid rgba(255,255,255,0.08);\n    padding:24px 24px 22px;\n    box-shadow:0 18px 40px rgba(0,0,0,0.6);\n    max-width:1180px;\n    margin:0 auto;\n    overflow: visible !important;\n  }\n\n  .sitepay-head{\n    display:flex;\n    gap:18px;\n    align-items:flex-start;\n    justify-content:space-between;\n    margin-bottom:14px;\n    flex-wrap:wrap;\n  }\n\n  .sitepay-title{font-size:22px;margin:0 0 6px;font-weight:600;letter-spacing:.02em;}\n  .sitepay-subtitle{margin:0;font-size:13px;color:rgba(247,247,247,0.72);line-height:1.55;max-width:820px;}\n\n  .sitepay-preset{\n    min-width:280px;\n    max-width:420px;\n    flex: 1 1 340px;\n  }\n  .sitepay-label{\n    display:block;\n    font-size:12px;\n    color:rgba(247,247,247,0.72);\n    margin-bottom:6px;\n    letter-spacing:.02em;\n  }\n\n  \/* SELECT - more \u201cobviously interactive\u201d *\/\n  .sitepay-selectwrap{\n    position:relative;\n    border-radius:14px;\n    background:linear-gradient(180deg, rgba(254,62,62,0.16), rgba(0,0,0,0.00));\n    padding:1px;\n    box-shadow:0 10px 22px rgba(0,0,0,0.45);\n  }\n  .sitepay-select{\n    width:100%;\n    padding:12px 44px 12px 14px;\n    border-radius:13px;\n    border:1px solid rgba(255,255,255,0.14);\n    background:rgba(10,10,10,0.95);\n    color:#f7f7f7;\n    font-size:16px !important;\n    outline:none;\n    cursor:pointer;\n    appearance:none;\n    -webkit-appearance:none;\n    transition:transform .12s ease, border-color .15s ease, box-shadow .15s ease, background .15s ease;\n  }\n  .sitepay-select:hover{\n    border-color:rgba(254,62,62,0.55);\n    box-shadow:0 0 0 1px rgba(254,62,62,0.25);\n  }\n  .sitepay-select:focus{\n    border-color:#fe3e3e;\n    box-shadow:0 0 0 2px rgba(254,62,62,0.22);\n    background:#050607;\n  }\n  .sitepay-select:active{ transform:translateY(1px); }\n\n  .sitepay-selectchev{\n    position:absolute;\n    top:50%;\n    right:14px;\n    width:10px;\n    height:10px;\n    transform:translateY(-55%) rotate(45deg);\n    border-right:2px solid rgba(247,247,247,0.8);\n    border-bottom:2px solid rgba(247,247,247,0.8);\n    pointer-events:none;\n    opacity:.9;\n  }\n\n\/* SELECT ANIMATION*\/\n\n.sitepay-selectwrap{\n  position:relative;\n  border-radius:14px;\n  padding:1px;\n  background:rgba(0,0,0,0.35);\n  overflow:hidden;\n}\n\n.sitepay-selectwrap::before{\n  content:\"\";\n  position:absolute;\n  inset:-40%;\n  background:\n    linear-gradient(\n      120deg,\n      transparent 45%,\n      rgba(255,255,255,0.18) 50%,\n      transparent 55%\n    );\n  transform: translateX(-100%);\n  animation: sitepay-glint 4.8s ease-in-out infinite;\n  pointer-events:none;\n}\n\n@keyframes sitepay-glint{\n  0%   { transform: translateX(-100%); opacity:0; }\n  10%  { opacity:1; }\n  50%  { transform: translateX(100%); opacity:1; }\n  60%  { opacity:0; }\n  100% { transform: translateX(100%); opacity:0; }\n}\n\n\/* \u0437\u0443\u043f\u0438\u043d\u044f\u0454\u043c\u043e, \u043a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0454 *\/\n.sitepay-selectwrap:focus-within::before{\n  animation:none;\n}\n\n\/* accessibility *\/\n@media (prefers-reduced-motion: reduce){\n  .sitepay-selectwrap::before{ animation:none; }\n}\n\/* SELECT ANIMATION END *\/\n\n  .sitepay-preset-hint{\n    margin-top:8px;\n    font-size:12px;\n    color:rgba(247,247,247,0.62);\n    line-height:1.45;\n  }\n\n  .sitepay-grid{\n    display:grid;\n    grid-template-columns:minmax(0,0.82fr) minmax(0,1.18fr);\n    gap:24px;\n    align-items:flex-start;\n  }\n\n  .sitepay-left{\n    display:flex;\n    flex-direction:column;\n    gap:14px;\n    min-width:0;\n  }\n\n  .sitepay-box{\n    border-radius:14px;\n    border:1px solid rgba(255,255,255,0.12);\n    background:rgba(0,0,0,0.35);\n    padding:12px;\n  }\n\n  .sitepay-box-title{\n    font-size:12px;\n    text-transform:uppercase;\n    letter-spacing:.08em;\n    color:rgba(247,247,247,0.75);\n    font-weight:700;\n    margin:0 0 10px;\n  }\n\n  .sitepay-field{display:flex;flex-direction:column;gap:4px;margin-bottom:10px;}\n  .sitepay-field:last-child{margin-bottom:0;}\n  .sitepay-field label{font-size:13px;font-weight:500;color:rgba(247,247,247,0.92);}\n\n  .sitepay-field input{\n    width:100%;\n    padding:9px 11px;\n    border-radius:10px;\n    border:1px solid rgba(255,255,255,0.12);\n    background:rgba(10,10,10,0.9);\n    color:#f7f7f7;\n    font-size:16px !important;\n    outline:none;\n    transition:border-color .15s ease, box-shadow .15s ease, background .15s ease;\n  }\n  .sitepay-field input:focus{\n    border-color:#fe3e3e;\n    box-shadow:0 0 0 1px rgba(254,62,62,0.35);\n    background:#050607;\n  }\n  .sitepay-field small{font-size:12px;line-height:1.5;color:#808080;}\n\n  .sitepay-note{\n    border-radius:14px;\n    border:1px solid rgba(254,62,62,0.25);\n    background:linear-gradient(90deg, rgba(254,62,62,0.12), rgba(0,0,0,0.28));\n    padding:12px;\n    font-size:12px;\n    line-height:1.55;\n    color:rgba(247,247,247,0.75);\n  }\n\n  \/* RIGHT *\/\n  .sitepay-col{\n    position: sticky;\n    top: 140px;\n    align-self:flex-start;\n    min-width:0;\n  }\n  .sitepay-sticky{ position: relative; }\n\n  .sitepay-results{\n    border-radius:14px;\n    border:1px solid rgba(255,255,255,0.12);\n    background:\n      radial-gradient(circle at top left, rgba(254,62,62,0.18), transparent 55%),\n      radial-gradient(circle at bottom right, rgba(255,255,255,0.04), transparent 60%);\n    padding:14px;\n  }\n\n  .sitepay-results-head{\n    display:flex;\n    justify-content:space-between;\n    align-items:center;\n    gap:10px;\n    margin-bottom:10px;\n  }\n  .sitepay-results-title{font-weight:800;font-size:13px;color:rgba(247,247,247,0.92);}\n\n  \/* BADGE + marquee *\/\n  .sitepay-badge{\n    display:inline-flex;\n    align-items:center;\n    max-width:300px;\n    overflow:hidden;\n    font-size:11px;\n    font-weight:800;\n    letter-spacing:.06em;\n    text-transform:uppercase;\n    padding:5px 10px;\n    border-radius:999px;\n    border:1px solid rgba(254,62,62,0.45);\n    background:rgba(254,62,62,0.10);\n    color:rgba(247,247,247,0.9);\n    white-space:nowrap;\n  }\n  .sitepay-badge-inner{\n    display:inline-block;\n    white-space:nowrap;\n    will-change:transform;\n  }\n  .sitepay-badge.is-marquee .sitepay-badge-inner{\n    padding-left:12px;\n    animation: sitepay-marquee 9s linear infinite;\n  }\n  @keyframes sitepay-marquee{\n    0%   { transform:translateX(0); }\n    100% { transform:translateX(-50%); }\n  }\n\n  .sitepay-compare{\n    display:grid;\n    grid-template-columns:1fr 1fr;\n    gap:10px;\n    margin-bottom:10px;\n  }\n  .sitepay-compare-col{\n    border-radius:12px;\n    border:1px solid rgba(255,255,255,0.12);\n    background:rgba(0,0,0,0.45);\n    padding:10px;\n  }\n  .sitepay-compare-title{\n    font-size:12px;\n    color:rgba(247,247,247,0.78);\n    font-weight:800;\n    margin-bottom:6px;\n  }\n\n  .sitepay-row{\n    display:flex;\n    justify-content:space-between;\n    gap:10px;\n    padding:6px 8px;\n    border-radius:8px;\n    font-size:13px;\n  }\n  .sitepay-row:nth-child(2n){background:rgba(255,255,255,0.02);}\n  .sitepay-row span{color:rgba(247,247,247,0.72);}\n  .sitepay-row strong{font-weight:800;font-variant-numeric:tabular-nums;}\n\n  .sitepay-metrics{\n    border-radius:12px;\n    border:1px solid rgba(254,62,62,0.30);\n    background:linear-gradient(90deg, rgba(254,62,62,0.14), rgba(254,62,62,0.05));\n    padding:10px;\n    margin-top:8px;\n    display:flex;\n    flex-direction:column;\n    gap:8px;\n  }\n\n  .sitepay-metric{\n    display:flex;\n    justify-content:space-between;\n    gap:12px;\n    padding:8px 10px;\n    border-radius:10px;\n    border:1px solid rgba(255,255,255,0.10);\n    background:rgba(0,0,0,0.30);\n    font-size:13px;\n  }\n  .sitepay-metric-label{color:rgba(247,247,247,0.78);font-weight:700;}\n  .sitepay-metric-value{font-weight:900;font-variant-numeric:tabular-nums;}\n\n  .sitepay-metric--accent{\n    border:1px solid rgba(254,62,62,0.55);\n    background:\n      radial-gradient(circle at top left, rgba(254,62,62,0.22), transparent 55%),\n      linear-gradient(90deg, rgba(254,62,62,0.16), rgba(0,0,0,0.35));\n  }\n  .sitepay-metric--accent .sitepay-metric-value{\n    font-size:16px;\n    letter-spacing:.02em;\n  }\n\n  .sitepay-bottom{\n    margin-top:10px;\n    font-size:12px;\n    line-height:1.55;\n    color:rgba(247,247,247,0.70);\n  }\n\n  .sitepay-legend{\n    margin-top:10px;\n    font-size:12px;\n    line-height:1.55;\n    color:rgba(247,247,247,0.62);\n  }\n\n.sitepay-results-head{\n  flex-wrap: wrap;\n}\n\n  @media (max-width: 980px){\n    .sitepay-grid{grid-template-columns:1fr;gap:18px;}\n    .sitepay-card{padding:18px 16px 18px;}\n    .sitepay-compare{grid-template-columns:1fr;}\n    .sitepay-col{position: static; top:auto;}\n    .sitepay-badge{max-width:100%;}\n  }\n<\/style>\n\n\n\n\n<script>\n(function(){\n  function parseNumber(v){\n    if(typeof v !== \"string\") v = String(v ?? \"\");\n    v = v.replace(\/\\s\/g,\"\").replace(\",\",\".\");\n    var n = parseFloat(v);\n    return isNaN(n) ? 0 : n;\n  }\n\n  function fmt(v, d){\n    if(!isFinite(v)) v = 0;\n    return v.toLocaleString(\"uk-UA\",{minimumFractionDigits:d, maximumFractionDigits:d});\n  }\n\n  function q(w, sel){ return w.querySelector(sel); }\n\n  function calcScenario(budget, cpc, crLeadPct, crSalePct, avgCheck, marginPct){\n    var clicks = (cpc > 0) ? (budget \/ cpc) : 0;\n    var leads = clicks * (crLeadPct \/ 100);\n    var sales = leads * (crSalePct \/ 100);\n    var revenue = sales * avgCheck;\n    var gp = revenue * (marginPct \/ 100);\n    var cpl = (leads > 0) ? (budget \/ leads) : 0;\n    var cpa = (sales > 0) ? (budget \/ sales) : 0;\n    return {clicks:clicks, leads:leads, sales:sales, revenue:revenue, gp:gp, cpl:cpl, cpa:cpa};\n  }\n\n  function setBadgeMarquee(badgeEl, innerEl, text){\n    if(!badgeEl || !innerEl) return;\n\n    badgeEl.classList.remove(\"is-marquee\");\n    innerEl.textContent = text || \"\u2014\";\n    badgeEl.title = text || \"\";\n\n    requestAnimationFrame(function(){\n      var fits = innerEl.scrollWidth <= badgeEl.clientWidth;\n      if(fits) return;\n\n      badgeEl.classList.add(\"is-marquee\");\n      innerEl.textContent = (text + \"   \u2022   \" + text);\n    });\n  }\n\n  function flattenGroups(groups){\n    var all = [];\n    (groups || []).forEach(function(g){\n      (g.items || []).forEach(function(p){ all.push(p); });\n    });\n    return all;\n  }\n\n  \/\/ ===== URL STATE (auto update, no buttons) =====\n  var SHARE_KEYS = {\n    preset:   \"sp_p\",\n    site_cost:\"sp_sc\",\n    budget:  \"sp_b\",\n    cpc:     \"sp_c\",\n    cr_old:  \"sp_o\",\n    cr_new:  \"sp_n\",\n    cr_sale: \"sp_s\",\n    avg_check:\"sp_a\",\n    margin:  \"sp_m\"\n  };\n\n  function readUrlParams(){\n    var u = new URL(window.location.href);\n    return u.searchParams;\n  }\n\n  function writeUrlParam(key, value){\n    var u = new URL(window.location.href);\n    var sp = u.searchParams;\n\n    \/\/ drop empty-ish values\n    var v = (value == null) ? \"\" : String(value);\n    if(v === \"\" || v === \"NaN\"){\n      sp.delete(key);\n    } else {\n      sp.set(key, v);\n    }\n\n    \/\/ keep hash\n    u.search = sp.toString();\n    history.replaceState(null, \"\", u.toString());\n  }\n\n  function setAllUrlParams(obj){\n    var u = new URL(window.location.href);\n    var sp = u.searchParams;\n\n    Object.keys(obj).forEach(function(k){\n      var v = obj[k];\n      if(v == null || v === \"\" || v === \"NaN\") sp.delete(k);\n      else sp.set(k, String(v));\n    });\n\n    u.search = sp.toString();\n    history.replaceState(null, \"\", u.toString());\n  }\n\n  \/\/ ===== Stepper helpers =====\n  function clamp(val, min, max){\n    if(isFinite(min)) val = Math.max(min, val);\n    if(isFinite(max)) val = Math.min(max, val);\n    return val;\n  }\n  function getStep(input){\n    var s = (input.getAttribute(\"step\") || \"1\").trim();\n    if(s === \"any\") return 1;\n    var step = parseFloat(s);\n    return isNaN(step) ? 1 : step;\n  }\n  function getMinMax(input){\n    var min = parseFloat(input.getAttribute(\"min\"));\n    var max = parseFloat(input.getAttribute(\"max\"));\n    return {\n      min: isNaN(min) ? -Infinity : min,\n      max: isNaN(max) ? Infinity : max\n    };\n  }\n  function setInputValue(input, value){\n    var step = getStep(input);\n    var decimals = 0;\n    if(step < 1){\n      var s = String(step);\n      decimals = (s.split(\".\")[1] || \"\").length;\n    }\n    var mm = getMinMax(input);\n    value = clamp(value, mm.min, mm.max);\n\n    if(step > 0 && isFinite(step)){\n      value = Math.round(value \/ step) * step;\n    }\n    value = +value.toFixed(decimals);\n\n    input.value = String(value);\n    input.dispatchEvent(new Event(\"input\", {bubbles:true}));\n  }\n\n  function init(wrapper){\n    \/\/ IMPORTANT: \u043f\u0440\u0435\u0441\u0435\u0442\u0438 \u0431\u0435\u0440\u0435\u043c\u043e \u0437 window\n    var PRESET_GROUPS = window.SITEPAY_PRESETS || [];\n    var ALL_PRESETS = flattenGroups(PRESET_GROUPS);\n\n    var ins = {\n      preset:  q(wrapper,'[data-in=\"preset\"]'),\n      siteCost:q(wrapper,'[data-in=\"site_cost\"]'),\n      budget:  q(wrapper,'[data-in=\"budget\"]'),\n      cpc:     q(wrapper,'[data-in=\"cpc\"]'),\n      crOld:   q(wrapper,'[data-in=\"cr_old\"]'),\n      crNew:   q(wrapper,'[data-in=\"cr_new\"]'),\n      crSale:  q(wrapper,'[data-in=\"cr_sale\"]'),\n      avgCheck:q(wrapper,'[data-in=\"avg_check\"]'),\n      margin:  q(wrapper,'[data-in=\"margin\"]')\n    };\n\n    function out(key){ return q(wrapper,'[data-out=\"'+key+'\"]'); }\n\n    var badge = out(\"badge\");\n    var badgeInner = out(\"badge_inner\");\n\n    \/\/ ===== Build preset select (if exists) =====\n    if(ins.preset){\n      ins.preset.innerHTML = \"\";\n\n      if(PRESET_GROUPS.length){\n        PRESET_GROUPS.forEach(function(group){\n          var og = document.createElement(\"optgroup\");\n          og.label = group.label || \"\u041f\u0440\u0435\u0441\u0435\u0442\u0438\";\n          (group.items || []).forEach(function(p){\n            var opt = document.createElement(\"option\");\n            opt.value = p.key;\n            opt.textContent = p.name || p.key;\n            og.appendChild(opt);\n          });\n          ins.preset.appendChild(og);\n        });\n      } else {\n        \/\/ fallback option\n        var opt = document.createElement(\"option\");\n        opt.value = \"\";\n        opt.textContent = \"\u041f\u0440\u0435\u0441\u0435\u0442\u0438 \u043d\u0435 \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0456\";\n        ins.preset.appendChild(opt);\n        ins.preset.disabled = true;\n      }\n    }\n\n    function getPresetByKey(key){\n      if(!key) return null;\n      for(var i=0;i<ALL_PRESETS.length;i++){\n        if(ALL_PRESETS[i].key === key) return ALL_PRESETS[i];\n      }\n      return null;\n    }\n\n    function setHint(preset){\n      var hint = out(\"preset_hint\");\n      if(!hint) return;\n\n      if(!preset){\n        if(PRESET_GROUPS.length){\n          hint.innerHTML = \"<span style='opacity:.9'>\u041e\u0431\u0435\u0440\u0438 \u043f\u0440\u0435\u0441\u0435\u0442, \u0430\u0431\u043e \u0432\u0432\u0435\u0434\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0432\u0440\u0443\u0447\u043d\u0443.<\/span>\";\n        } else {\n          hint.innerHTML = \"<span style='opacity:.9'>\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0438 \u043f\u0440\u0435\u0441\u0435\u0442\u0438: <code>window.SITEPAY_PRESETS<\/code>.<\/span>\";\n        }\n        return;\n      }\n\n      hint.innerHTML =\n        \"<strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438:<\/strong> \" + (preset.examples || \"\u2014\") +\n        \"<br><span style='opacity:.9'>\u041b\u043e\u0433\u0456\u043a\u0430: \u201c\u0417\u0430\u0440\u0430\u0437\u201d = \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u043e \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u043e, \u201c\u041d\u043e\u0432\u0438\u0439\u201d = \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u0430\u043f\u0433\u0440\u0435\u0439\u0434.<\/span>\";\n    }\n\n    function applyPreset(preset){\n      if(!preset) return;\n      var d = preset.defaults || {};\n\n      if(ins.budget && d.budget != null)   ins.budget.value   = d.budget;\n      if(ins.cpc && d.cpc != null)         ins.cpc.value      = d.cpc;\n      if(ins.crOld && d.cr_old != null)    ins.crOld.value    = d.cr_old;\n      if(ins.crNew && d.cr_new != null)    ins.crNew.value    = d.cr_new;\n      if(ins.crSale && d.cr_sale != null)  ins.crSale.value   = d.cr_sale;\n      if(ins.avgCheck && d.avg_check != null) ins.avgCheck.value = d.avg_check;\n      if(ins.margin && d.margin != null)   ins.margin.value   = d.margin;\n\n      setBadgeMarquee(badge, badgeInner, preset.name || \"\u041d\u0456\u0448\u0430\");\n      setHint(preset);\n\n      \/\/ trigger single recalc via input event\n      wrapper.dispatchEvent(new Event(\"input\", {bubbles:true}));\n    }\n\n    function recalc(){\n      var siteCost = parseNumber(ins.siteCost?.value);\n      var budget   = parseNumber(ins.budget?.value);\n      var cpc      = parseNumber(ins.cpc?.value);\n      var crOld    = parseNumber(ins.crOld?.value);\n      var crNew    = parseNumber(ins.crNew?.value);\n      var crSale   = parseNumber(ins.crSale?.value);\n      var avgCheck = parseNumber(ins.avgCheck?.value);\n      var margin   = parseNumber(ins.margin?.value);\n\n      var oldS = calcScenario(budget, cpc, crOld, crSale, avgCheck, margin);\n      var newS = calcScenario(budget, cpc, crNew, crSale, avgCheck, margin);\n\n      var deltaGP = newS.gp - oldS.gp;\n\n      \/\/ old\n      out(\"old_clicks\").textContent = fmt(Math.max(0, oldS.clicks), 0);\n      out(\"old_leads\").textContent  = fmt(Math.max(0, oldS.leads), 0);\n      out(\"old_cpl\").textContent    = (oldS.leads > 0 ? fmt(oldS.cpl, 0) + \" \u0433\u0440\u043d\" : \"\u2014\");\n      out(\"old_sales\").textContent  = fmt(Math.max(0, oldS.sales), 1);\n      out(\"old_cpa\").textContent    = (oldS.sales > 0 ? fmt(oldS.cpa, 0) + \" \u0433\u0440\u043d\" : \"\u2014\");\n      out(\"old_rev\").textContent    = fmt(Math.max(0, oldS.revenue), 0) + \" \u0433\u0440\u043d\";\n      out(\"old_gp\").textContent     = fmt(oldS.gp, 0) + \" \u0433\u0440\u043d\";\n\n      \/\/ new\n      out(\"new_clicks\").textContent = fmt(Math.max(0, newS.clicks), 0);\n      out(\"new_leads\").textContent  = fmt(Math.max(0, newS.leads), 0);\n      out(\"new_cpl\").textContent    = (newS.leads > 0 ? fmt(newS.cpl, 0) + \" \u0433\u0440\u043d\" : \"\u2014\");\n      out(\"new_sales\").textContent  = fmt(Math.max(0, newS.sales), 1);\n      out(\"new_cpa\").textContent    = (newS.sales > 0 ? fmt(newS.cpa, 0) + \" \u0433\u0440\u043d\" : \"\u2014\");\n      out(\"new_rev\").textContent    = fmt(Math.max(0, newS.revenue), 0) + \" \u0433\u0440\u043d\";\n      out(\"new_gp\").textContent     = fmt(newS.gp, 0) + \" \u0433\u0440\u043d\";\n\n      \/\/ extra clients\n      var extra = newS.sales - oldS.sales;\n      out(\"extra_clients\").textContent = (extra >= 0 ? \"+\" : \"\") + fmt(extra, 1);\n\n      \/\/ cpl drop\n      var cplText = \"\u2014\";\n      if(oldS.leads > 0 && newS.leads > 0){\n        var drop = ((oldS.cpl - newS.cpl) \/ oldS.cpl) * 100;\n        cplText = fmt(oldS.cpl, 0) + \" \u2192 \" + fmt(newS.cpl, 0) + \" \u0433\u0440\u043d\"\n          + \" (\" + (drop >= 0 ? \"\u2212\" : \"+\") + fmt(Math.abs(drop), 0) + \"%)\";\n      }\n      out(\"cpl_drop\").textContent = cplText;\n\n      \/\/ payback\n      var paybackText = \"\u2014\";\n      if(siteCost <= 0) paybackText = \"0 \u043c\u0456\u0441\";\n      else if(deltaGP > 0) paybackText = fmt(siteCost \/ deltaGP, 1) + \" \u043c\u0456\u0441\";\n      else paybackText = \"\u043d\u0435 \u043e\u043a\u0443\u043f\u0430\u0454\u0442\u044c\u0441\u044f\";\n      out(\"payback\").textContent = paybackText;\n\n      \/\/ after payback 12m\n      out(\"after_payback\").textContent = (deltaGP > 0) ? (fmt(deltaGP * 12, 0) + \" \u0433\u0440\u043d\") : \"0 \u0433\u0440\u043d\";\n\n      \/\/ bottom note\n      var bn = out(\"bottom_note\");\n      if(deltaGP <= 0){\n        bn.textContent = \"\u041f\u0440\u0438 \u0442\u0430\u043a\u0438\u0445 \u0432\u0432\u0456\u0434\u043d\u0438\u0445 \u043d\u043e\u0432\u0438\u0439 \u0441\u0430\u0439\u0442 \u043d\u0435 \u0434\u0430\u0454 \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443. \u0426\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454: \u0430\u0431\u043e \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0437\u0430\u043c\u0430\u043b\u0438\u0439, \u0430\u0431\u043e \u043c\u0430\u0440\u0436\u0430\/\u0447\u0435\u043a \u0437\u0430\u043c\u0430\u043b\u0456 \u0434\u043b\u044f \u0446\u044c\u043e\u0433\u043e CPC \u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0443.\";\n      } else {\n        bn.textContent = \"\u0426\u0435 \u043e\u0431\u0435\u0440\u0435\u0436\u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u044c. \u0422\u0443\u0442 \u043a\u043b\u044e\u0447\u043e\u0432\u0435 \u2014 \u0440\u0456\u0437\u043d\u0438\u0446\u044f \u043c\u0456\u0436 \u0441\u0442\u0430\u0440\u0438\u043c \u0456 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c: \u0431\u0456\u043b\u044c\u0448\u0435 \u0437\u0430\u044f\u0432\u043e\u043a\/\u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u0440\u0438 \u0442\u043e\u043c\u0443 \u0436 \u0431\u044e\u0434\u0436\u0435\u0442\u0456 \u2192 \u0448\u0432\u0438\u0434\u0448\u0430 \u043e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c.\";\n      }\n    }\n\n    \/\/ ===== URL: apply state from URL on load =====\n    function applyStateFromUrl(){\n      var sp = readUrlParams();\n      var had = false;\n\n      \/\/ preset first\n      if(ins.preset){\n        var pk = sp.get(SHARE_KEYS.preset);\n        if(pk){\n          var p = getPresetByKey(pk);\n          if(p){\n            ins.preset.value = p.key;\n            applyPreset(p);\n            had = true;\n          }\n        }\n      }\n\n      function applyInput(input, paramKey){\n        if(!input) return;\n        var v = sp.get(paramKey);\n        if(v == null) return;\n        input.value = v;\n        had = true;\n      }\n\n      applyInput(ins.siteCost, SHARE_KEYS.site_cost);\n      applyInput(ins.budget,   SHARE_KEYS.budget);\n      applyInput(ins.cpc,      SHARE_KEYS.cpc);\n      applyInput(ins.crOld,    SHARE_KEYS.cr_old);\n      applyInput(ins.crNew,    SHARE_KEYS.cr_new);\n      applyInput(ins.crSale,   SHARE_KEYS.cr_sale);\n      applyInput(ins.avgCheck, SHARE_KEYS.avg_check);\n      applyInput(ins.margin,   SHARE_KEYS.margin);\n\n      return had;\n    }\n\n    \/\/ ===== URL: auto-update on any change (throttled) =====\n    var urlTimer = null;\n    function syncUrlSoon(){\n      clearTimeout(urlTimer);\n      urlTimer = setTimeout(function(){\n        var obj = {};\n        if(ins.preset && ins.preset.value) obj[SHARE_KEYS.preset] = ins.preset.value;\n\n        if(ins.siteCost) obj[SHARE_KEYS.site_cost] = ins.siteCost.value;\n        if(ins.budget)   obj[SHARE_KEYS.budget]    = ins.budget.value;\n        if(ins.cpc)      obj[SHARE_KEYS.cpc]       = ins.cpc.value;\n        if(ins.crOld)    obj[SHARE_KEYS.cr_old]    = ins.crOld.value;\n        if(ins.crNew)    obj[SHARE_KEYS.cr_new]    = ins.crNew.value;\n        if(ins.crSale)   obj[SHARE_KEYS.cr_sale]   = ins.crSale.value;\n        if(ins.avgCheck) obj[SHARE_KEYS.avg_check] = ins.avgCheck.value;\n        if(ins.margin)   obj[SHARE_KEYS.margin]    = ins.margin.value;\n\n        setAllUrlParams(obj);\n      }, 120);\n    }\n\n    \/\/ ===== Steppers =====\n    wrapper.addEventListener(\"click\", function(e){\n      var btn = e.target.closest(\".sitepay-stepper button\");\n      if(!btn) return;\n\n      var input = btn.closest(\".sitepay-field\")?.querySelector('input[type=\"number\"]');\n      if(!input) return;\n\n      e.preventDefault();\n      var dir = parseFloat(btn.getAttribute(\"data-step\") || \"0\");\n      if(!dir) return;\n\n      var current = parseNumber(input.value);\n      var step = getStep(input);\n      setInputValue(input, current + (dir * step));\n    });\n\n    \/\/ long-press repeat\n    var repeatTimer = null;\n    var repeatDelay = 380;\n    var repeatEvery = 70;\n\n    function startRepeat(btn){\n      var input = btn.closest(\".sitepay-field\")?.querySelector('input[type=\"number\"]');\n      if(!input) return;\n\n      var dir = parseFloat(btn.getAttribute(\"data-step\") || \"0\");\n      if(!dir) return;\n\n      var step = getStep(input);\n\n      clearTimeout(repeatTimer);\n      repeatTimer = setTimeout(function tick(){\n        var current = parseNumber(input.value);\n        setInputValue(input, current + (dir * step));\n        repeatTimer = setTimeout(tick, repeatEvery);\n      }, repeatDelay);\n    }\n    function stopRepeat(){\n      clearTimeout(repeatTimer);\n      repeatTimer = null;\n    }\n\n    wrapper.addEventListener(\"pointerdown\", function(e){\n      var btn = e.target.closest(\".sitepay-stepper button\");\n      if(!btn) return;\n      e.preventDefault();\n      startRepeat(btn);\n    });\n    [\"pointerup\",\"pointercancel\",\"pointerleave\"].forEach(function(ev){\n      wrapper.addEventListener(ev, stopRepeat);\n    });\n\n    \/\/ ===== Events =====\n    wrapper.addEventListener(\"input\", function(e){\n      if(e && e.target && !(e.target.matches(\"input\") || e.target.matches(\"select\"))){\n        \/\/ allow forced input event from wrapper\n      }\n      recalc();\n      syncUrlSoon();\n    });\n\n    if(ins.preset){\n      ins.preset.addEventListener(\"change\", function(){\n        var p = getPresetByKey(ins.preset.value);\n        if(p) applyPreset(p);\n        else {\n          setHint(null);\n          recalc();\n          syncUrlSoon();\n        }\n      });\n    }\n\n    \/\/ ===== Init =====\n    var hadUrl = applyStateFromUrl();\n\n    if(!hadUrl){\n      \/\/ set default preset (first item), then apply\n      if(ins.preset && ALL_PRESETS.length){\n        ins.preset.value = ALL_PRESETS[0].key;\n        applyPreset(ALL_PRESETS[0]);\n      } else {\n        setHint(null);\n        recalc();\n        syncUrlSoon();\n      }\n    } else {\n      \/\/ ensure badge\/hint follows selected preset if any\n      if(ins.preset && ins.preset.value){\n        var p2 = getPresetByKey(ins.preset.value);\n        if(p2){\n          setBadgeMarquee(badge, badgeInner, p2.name || \"\u041d\u0456\u0448\u0430\");\n          setHint(p2);\n        } else setHint(null);\n      } else setHint(null);\n\n      recalc();\n      syncUrlSoon();\n    }\n\n    window.addEventListener(\"resize\", function(){\n      if(!ins.preset) return;\n      var p = getPresetByKey(ins.preset.value);\n      if(p) setBadgeMarquee(badge, badgeInner, p.name || \"\u041d\u0456\u0448\u0430\");\n    });\n  }\n\n  document.addEventListener(\"DOMContentLoaded\", function(){\n    document.querySelectorAll(\"[data-sitepay]\").forEach(init);\n  });\n})();\n<\/script>\n\n\n\n\n\n\n\n<style>\n.sitepay-metric--accent {\n    align-items: center;\n    font-size: 16px;\n}\n\/* input row with +\/- *\/\n.sitepay-inputwrap{\n  display:flex;\n  align-items:stretch;\n  gap:8px;\n}\n\n.sitepay-stepper{\n  display:flex;\n  gap:6px;\n  flex:0 0 auto;\n}\n\n.sitepay-stepper button{\n  width:44px;\n  min-width:44px;\n  height:44px;\n  border-radius:10px;\n  border:1px solid rgba(255,255,255,0.14);\n  background:rgba(10,10,10,0.92);\n  color:rgba(247,247,247,0.92);\n  font-weight:900;\n  line-height: 0;\n  padding: 0;\n  cursor:pointer;\n  user-select:none;\n  -webkit-user-select:none;\n  touch-action: manipulation; \/* \u0432\u0430\u0436\u043b\u0438\u0432\u043e: \u043f\u0440\u0438\u0431\u0438\u0440\u0430\u0454 double-tap zoom \u043d\u0430 iOS *\/\n  -webkit-tap-highlight-color: transparent;\n  transition: transform .08s ease, border-color .15s ease, box-shadow .15s ease, background .15s ease;\n}\n\n.sitepay-stepper button:hover{\n  border-color:rgba(254,62,62,0.55);\n  box-shadow:0 0 0 1px rgba(254,62,62,0.25);\n  border-radius:10px;\n}\n\n.sitepay-stepper button:active{\n  transform: translateY(1px);\n}\n\n.sitepay-stepper button:focus{\n  outline:none;\n  border-color:#fe3e3e;\n  box-shadow:0 0 0 2px rgba(254,62,62,0.22);\n}\n\n.sitepay-field input{\n  flex:1 1 auto;\n}\n\n\/* make steppers smaller on very narrow screens *\/\n@media (max-width:420px){\n  .sitepay-stepper button{ width:34px; min-width:34px; height:36px; }\n}\n@media(max-width: 767px) {\n    span.sitepay-results-title {\n    line-height: 13px;\n}\nspan.sitepay-metric-value {\n    text-align: right;\n}\nspan.sitepay-metric-label {\n    max-width: 160px;\n}\n}\n<\/style>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc50d24 e-con-full e-flex e-con e-child\" data-id=\"fc50d24\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-749beee elementor-widget elementor-widget-heading\" data-id=\"749beee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">  \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0430\u043b\u0456<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb4664 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"afb4664\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/bogdn.com\/ru\/romi-calculator\/\">\u041e\u043d\u043b\u0430\u0439\u043d \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 ROMI - \u043f\u043e\u0440\u0430\u0445\u0443\u0439 \u0437\u0430 \u0441\u0435\u043a\u0443\u043d\u0434\u0438<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13e0c945 e-con-full e-flex e-con e-parent\" data-id=\"13e0c945\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c8a2ea elementor-widget elementor-widget-html\" data-id=\"37c8a2ea\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    .svg-wrapper {\n      width: 307px;\n      height: 496px;\n      position: relative;\n      max-width: 100%;\n    }\n\n    svg {\n      display: block;\n      width: 100%;\n      height: auto;\n    }\n\n    #golden-fill {\n      fill: #ffffff;\n      opacity: 0;\n      transition: opacity 0.3s ease;\n    }\n\n    #animated-golden {\n      fill: none;\n      stroke: #FF0000;\n      stroke-width: 1;\n      stroke-dasharray: 1;\n      stroke-dashoffset: 1;\n    }\n<\/style>\n\n<div class=\"svg-wrapper\" id=\"svg-golden\">\n    <svg viewbox=\"0 0 307 496\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <!-- \u0417\u0430\u043b\u0438\u0432\u043a\u0430 -->\n      <path id=\"golden-fill\" d=\"M3.06754e-05 0.937698C3.0698e-05 0.419489 0.419153 -1.34011e-05 0.936901 -1.33784e-05C82.6918 -9.80482e-06 159.553 31.8575 217.356 89.7242C275.171 147.579 307 224.508 307 306.336C307 410.915 221.991 496 117.504 496C52.724 496 0.0246525 443.254 0.0246553 378.416C0.0246571 338.144 32.7537 305.385 72.9902 305.385L73.927 305.385C98.5571 305.904 118.441 326.114 118.441 350.877C118.441 366.583 105.682 379.354 89.9896 379.354C80.103 379.354 72.0533 371.297 72.0533 361.401C72.0533 355.084 77.1938 349.939 83.5054 349.939C87.5981 349.939 90.9388 353.27 90.9388 357.379C90.9388 357.897 90.5196 358.317 90.0019 358.317C89.4841 358.317 89.065 357.897 89.065 357.379C89.065 354.307 86.5749 351.815 83.5054 351.815C78.2293 351.815 73.9394 356.108 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379.354 72.0533 371.297 72.0533 361.401C72.0533 355.084 77.1938 349.939 83.5054 349.939C87.5981 349.939 90.9388 353.27 90.9388 357.379C90.9388 357.897 90.5196 358.317 90.0019 358.317C89.4841 358.317 89.065 357.897 89.065 357.379C89.065 354.307 86.5749 351.815 83.5054 351.815C78.2293 351.815 73.9394 356.108 73.9394 361.389C73.9394 370.26 81.1509 377.466 90.0019 377.466C104.659 377.466 116.58 365.535 116.58 350.864C116.58 339.217 112.043 328.261 103.821 320.019C95.5862 311.777 84.6518 307.249 73.0025 307.249L72.3738 307.249C33.4687 307.594 1.91074 339.377 1.91074 378.404C1.91073 442.205 53.7718 494.1 117.516 494.1C220.955 494.125 305.126 409.879 305.126 306.336C305.126 138.46 168.663 1.87542 0.936901 1.87541C0.419153 1.87541 3.06527e-05 1.45591 3.06754e-05 0.937698Z\" \/>\n    <\/svg>\n  <\/div>\n\n  <script>\n  const container = document.getElementById('svg-golden');\n  const path = document.getElementById('animated-golden');\n  const fillPath = document.getElementById('golden-fill');\n\n  const pathLength = path.getTotalLength();\n\n  path.style.strokeDasharray = pathLength;\n  path.style.strokeDashoffset = pathLength;\n\n  let targetRatio = 0;   \/\/ \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 (0\u20131)\n  let currentRatio = 0;  \/\/ \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u043a \u043d\u0435\u043c\u0443 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u044c\u0441\u044f\n\n  function updateTargetRatio() {\n  const rect = container.getBoundingClientRect();\n  const windowHeight = window.innerHeight;\n\n  \/\/ \u0435\u0441\u043b\u0438 SVG \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0441\u043a\u0440\u043e\u043b\u043b\u0435\u043d \u0432\u0432\u0435\u0440\u0445 \u2014 \u043e\u0431\u043d\u0443\u043b\u044f\u0435\u043c\n  if (rect.bottom < 0) {\n    targetRatio = 0;\n    return;\n  }\n\n  \/\/ \u0435\u0441\u043b\u0438 SVG \u0443\u0436\u0435 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0448\u0451\u043b \u044d\u043a\u0440\u0430\u043d \u0432\u043d\u0438\u0437 + \u043e\u0442\u0441\u0442\u0443\u043f 128px \u2014 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043a \u0437\u0430\u0432\u0435\u0440\u0448\u0451\u043d\u043d\u0443\u044e\n  if (rect.top < windowHeight - 128 && rect.bottom < windowHeight) {\n    targetRatio = 1;\n    return;\n  }\n\n  \/\/ \u043e\u0431\u044b\u0447\u043d\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u2014 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043e\u0442\u0440\u0438\u0441\u043e\u0432\u043a\u0430\n  const visibleTop = Math.max(0, rect.top);\n  const visibleBottom = Math.min(windowHeight - 128, rect.bottom);\n  const visibleHeight = visibleBottom - visibleTop;\n\n  const totalHeight = rect.height;\n  let ratio = visibleHeight \/ totalHeight;\n\n  \/\/ \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0435\u043c \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d \u043e\u0442 0 \u0434\u043e 1\n  ratio = Math.min(Math.max(ratio, 0), 1);\n\n  const startThreshold = 0.6;\n  if (ratio < startThreshold) {\n    targetRatio = 0;\n  } else {\n    targetRatio = (ratio - startThreshold) \/ (1 - startThreshold);\n  }\n}\n\n  function animate() {\n    \/\/ \u0438\u043d\u0435\u0440\u0446\u0438\u044f: currentRatio \"\u0434\u043e\u0433\u043e\u043d\u044f\u0435\u0442\" targetRatio\n    currentRatio += (targetRatio - currentRatio) * 0.01;\n\n    const dashoffset = pathLength * (1 - currentRatio);\n    path.style.strokeDashoffset = dashoffset;\n\n    \/\/ \u0437\u0430\u043b\u0438\u0432\u043a\u0430 \u2014 \u0431\u043b\u0438\u0436\u0435 \u043a \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044e, \u0441 \u0438\u043d\u0435\u0440\u0446\u0438\u0435\u0439\n    fillPath.style.opacity = Math.pow(currentRatio, 1.5);\n\n    requestAnimationFrame(animate);\n  }\n\n  window.addEventListener('scroll', updateTargetRatio);\n  window.addEventListener('resize', updateTargetRatio);\n\n  \/\/ \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\n  updateTargetRatio();\n  animate();\n<\/script>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408b5c5b e-con-full e-flex e-con e-child\" data-id=\"408b5c5b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-564cb524 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"564cb524\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5fbe08 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c5fbe08\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:800,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u0412\u0441\u0451 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u201c\u043f\u0440\u0438\u0432\u0435\u0442\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b9f82e e-con-full e-flex e-con e-child\" data-id=\"39b9f82e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2b7ecf3a e-con-full e-flex e-con e-child\" data-id=\"2b7ecf3a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209e7579 e-con-full e-flex e-con e-child\" data-id=\"209e7579\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-37fbdf7e e-con-full e-flex e-con e-child\" data-id=\"37fbdf7e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-746187d7 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"746187d7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u043c\u043d\u0435 \u2014 \u0432\u0434\u0440\u0443\u0433 \u044d\u0442\u043e \u0441\u0442\u0430\u043d\u0435\u0442 \u043d\u0430\u0447\u0430\u043b\u043e\u043c \u0447\u0435\u0433\u043e-\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c1e5c9b e-con-full e-flex e-con e-child\" data-id=\"1c1e5c9b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3b42bf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d3b42bf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/t.me\/bogdn\">telegram  &gt;<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6585af71 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6585af71\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wa.me\/380965550569\">Whatsapp  &gt;<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4226f87c elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4226f87c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:600,&quot;_animation_mobile&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bogdn.com\/ru\/start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0421\u0432\u044f\u0437\u044c<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45452ec6 e-con-full e-flex e-con e-parent\" data-id=\"45452ec6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-dd361e6 e-con-full e-flex e-con e-child\" data-id=\"dd361e6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-55a8d73e e-con-full e-flex e-con e-child\" data-id=\"55a8d73e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-778fa2a2 e-con-full e-transform e-flex e-con e-child\" data-id=\"778fa2a2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7006217a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7006217a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2026 Bogdan Gris<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e39769 e-con-full e-flex e-con e-child\" data-id=\"64e39769\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-283c4130 e-con-full sphere e-flex elementor-invisible e-con e-child\" data-id=\"283c4130\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2d217a orbit-text elementor-widget elementor-widget-heading\" data-id=\"4c2d217a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">end<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fc6fc2e e-flex e-con-boxed e-con e-parent\" data-id=\"1fc6fc2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u041f\u043e\u0440\u0456\u0432\u043d\u044e\u0454\u043c\u043e \u201c\u0417\u0430\u0440\u0430\u0437 (\u0441\u0442\u0430\u0440\u0438\u0439 \u0441\u0430\u0439\u0442)\u201d vs \u201c\u0417 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c\u201d \u043f\u0440\u0438 \u043e\u0434\u043d\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0456. \u041f\u0440\u0435\u0441\u0435\u0442\u0438 \u043f\u0456\u0434\u0456\u0431\u0440\u0430\u043d\u0456 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0430\u043b\u0430 \u0441\u0435\u043d\u0441 (\u043f\u043b\u044e\u0441\u043e\u0432\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430) \u0456 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u0432\u0456\u0434 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u0431\u0443\u0432 \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u043c. \u041e\u0431\u0435\u0440\u0438 \u043d\u0456\u0448\u0443 (\u043f\u0440\u0435\u0441\u0435\u0442) \u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044f \u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443, \u0433\u0440\u043d \u2212 + \u0420\u0430\u0437\u043e\u0432\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044f (\u0434\u0438\u0437\u0430\u0439\u043d + \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430) \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u041c\u0456\u0441\u044f\u0447\u043d\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442, \u0433\u0440\u043d \u2212 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3351,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3185","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u0441\u0430\u0439\u0442\u0443 - Bogdan Gris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bogdn.com\/ru\/okupnist\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u0441\u0430\u0439\u0442\u0443 - Bogdan Gris\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u041f\u043e\u0440\u0456\u0432\u043d\u044e\u0454\u043c\u043e \u201c\u0417\u0430\u0440\u0430\u0437 (\u0441\u0442\u0430\u0440\u0438\u0439 \u0441\u0430\u0439\u0442)\u201d vs \u201c\u0417 \u043d\u043e\u0432\u0438\u043c \u0441\u0430\u0439\u0442\u043e\u043c\u201d \u043f\u0440\u0438 \u043e\u0434\u043d\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0456. \u041f\u0440\u0435\u0441\u0435\u0442\u0438 \u043f\u0456\u0434\u0456\u0431\u0440\u0430\u043d\u0456 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0430\u043b\u0430 \u0441\u0435\u043d\u0441 (\u043f\u043b\u044e\u0441\u043e\u0432\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430) \u0456 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u0432\u0456\u0434 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u0431\u0443\u0432 \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u043c. \u041e\u0431\u0435\u0440\u0438 \u043d\u0456\u0448\u0443 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