{"id":6227,"date":"2026-11-12T18:42:20","date_gmt":"2026-11-12T16:42:20","guid":{"rendered":"https:\/\/bogdn.com\/?post_type=case&#038;p=6227"},"modified":"2026-11-12T18:58:10","modified_gmt":"2026-11-12T16:58:10","slug":"stvorennya-korporatyvnogo-sajtu-na-wordpress-dlya-mizhnarodnoyi-kompaniyi-z-bilsh-nizh-100-spivrobitnykamy","status":"publish","type":"case","link":"https:\/\/bogdn.com\/en\/case\/stvorennya-korporatyvnogo-sajtu-na-wordpress-dlya-mizhnarodnoyi-kompaniyi-z-bilsh-nizh-100-spivrobitnykamy\/","title":{"rendered":"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u043d\u0430 WordPress \u0434\u043b\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0437 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 100 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0430\u043c\u0438"},"content":{"rendered":"<p>MWDN is an international B2B company in the IT staffing sector that helps tech businesses find specialists and build teams. For these companies, a corporate website is not just a showcase of services, but a crucial part of their first interaction with a potential partner.<\/p>\n<p>As part of the project, work was carried out on <strong>redesigning specific interfaces, improving the user experience, and optimizing the website's performance<\/strong>. The main focus was on the details that affect how easily visitors can interact with the site.<\/p>\n<h2 id=\"mwdn-task\">A corporate website should help customers make decisions<\/h2>\n<p>In the B2B sector, decisions to collaborate are rarely made on the spot. Before reaching out to a company, a potential client familiarizes themselves with its services, assesses its expertise, reviews examples of its work, and looks for evidence of its reliability.<\/p>\n<p><strong>The purpose of a high-quality interface is to avoid creating additional obstacles along the way.<\/strong> Navigation, information architecture, interactive elements, and loading speed must work together as a single system.<\/p>\n<figure class=\"wp-caption alignnone\"><img decoding=\"async\" style=\"width: 100%; height: auto;\" src=\"https:\/\/bogdn.com\/wp-content\/uploads\/2026\/06\/j0belwm6vior7srbtq4froigcm.webp\" alt=\"Sample image for the MWDN case design\" \/><figcaption class=\"wp-caption-text\">01 \/ Project overview. Sample image for verifying the layout of full-size screenshots.<\/figcaption><\/figure>\n<h3>Not just a new look, but intuitive interaction<\/h3>\n<p>A visual redesign makes sense when it helps users navigate the page more quickly. This applies not only to colors and typography, but also to the layout of elements, their behavior, and the visual hierarchy.<\/p>\n<blockquote><p>A good interface doesn't force visitors to figure out how the site works. It helps them focus on their own task.<\/p><\/blockquote>\n<p>That is precisely why, when working, it is important to take into account not only that, <em>What does the element look like?<\/em>, but also the fact that, <em>how he behaves in different situations<\/em>.<\/p>\n<h2>Updates to Interfaces and Interactive Elements<\/h2>\n<p>A separate part of the project involved working with the components that visitors interact with directly. Cards, forms, modal windows, and dynamic content all require consistent behavior.<\/p>\n<h3>Cards and Dynamic Content<\/h3>\n<p>Interactive cards allow you to display more information without cluttering the page with large blocks of text. However, their behavior must remain intuitive on both computers and touchscreen devices.<\/p>\n<p>When working with these components, attention was focused on:<\/p>\n<ul>\n<li>Intuitive navigation between elements.<\/li>\n<li>Smoothness of animations and transitions.<\/li>\n<li>Proper operation on mobile devices.<\/li>\n<li>Consistency of visual elements with the website's design.<\/li>\n<li>Accessibility of controls for different interaction methods.<\/li>\n<\/ul>\n<figure class=\"wp-caption alignnone\"><img decoding=\"async\" style=\"width: 100%; height: auto;\" src=\"https:\/\/bogdn.com\/wp-content\/uploads\/2026\/06\/j0belwm6vior7srbtq4froigcm.webp\" alt=\"Demonstration of an interface component\" \/><figcaption class=\"wp-caption-text\">02 \/ Interface Details. A space for displaying cards, navigation, or other interactive components.<\/figcaption><\/figure>\n<h3>Forms and Scenarios for Making a Request<\/h3>\n<p>A feedback form is one of the points where a potential customer\u2019s interest can turn into a concrete inquiry. It\u2019s important to avoid unnecessary steps and ambiguous behavior here.<\/p>\n<h4>What was the focus of attention?<\/h4>\n<ol>\n<li><strong>A clear beginning.<\/strong> Visitors should understand what steps they need to take to contact the company.<\/li>\n<li><strong>Expected interaction.<\/strong> Opening, filling out, and closing the form should not be difficult.<\/li>\n<li><strong>Accessibility.<\/strong> Controls must be usable via the keyboard, and the focus state must be clearly indicated.<\/li>\n<li><strong>Adaptability.<\/strong> The form should remain user-friendly on different screen sizes.<\/li>\n<\/ol>\n<p>It is important to distinguish between <strong>technically correct implementation<\/strong> and <strong>proven increase in conversion rates<\/strong>. The first can be verified directly; the second requires analysis and a sufficient amount of data.<\/p>\n<h2>What Interaction Looks Like in Motion<\/h2>\n<p>A static screenshot doesn't always allow you to assess how the interface behaves. Animations, transitions, scrolling, and responses to user actions are best demonstrated in a video.<\/p>\n<p><em>The demo video below is from another project\u2014it's just to show how video content will appear within the article.<\/em><\/p>\n<figure><video style=\"width: 100%; height: auto;\" preload=\"metadata\" controls=\"controls\" width=\"300\" height=\"150\" data-mce-fragment=\"1\"><source src=\"https:\/\/bogdn.com\/wp-content\/uploads\/2026\/10\/mbbfwcrop.mp4\" type=\"video\/mp4\" \/>Your browser does not support video playback.<\/video><figcaption class=\"wp-caption-text\">03 \/ Video demonstration in the case study content. Material from Mercedes-Benz Bucharest Fashion Week, which is not part of the MWDN project, was used temporarily.<\/figcaption><\/figure>\n<h2>Load Speed as Part of the User Experience<\/h2>\n<p>Even a visually appealing website may not load quickly enough. Large images, third-party scripts, excessive styles, and complex interactive components can all affect page load speed.<\/p>\n<p>As part of the work on MWDN, special attention was paid to the technical optimization of the website. This involves improving the performance of the resources required to load and display pages.<\/p>\n<h3>What's Important to Monitor<\/h3>\n<table>\n<thead>\n<tr>\n<th>Field<\/th>\n<th>What We Check<\/th>\n<th>Practical Value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Loading<\/td>\n<td>CSS, JavaScript, and other resources<\/td>\n<td>Fewer delays when loading pages<\/td>\n<\/tr>\n<tr>\n<td>Interactivity<\/td>\n<td>How the interface responds to user actions<\/td>\n<td>More intuitive interaction with elements<\/td>\n<\/tr>\n<tr>\n<td>Stability<\/td>\n<td>How the mockup behaves during loading<\/td>\n<td>Fewer unwanted content shifts<\/td>\n<\/tr>\n<tr>\n<td>Adaptability<\/td>\n<td>Works on various devices<\/td>\n<td>A Consistent Experience for Visitors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The following metrics can be used to evaluate performance <a href=\"https:\/\/web.dev\/articles\/vitals\" target=\"_blank\" rel=\"noopener noreferrer\">Core Web Vitals<\/a>, in particular <abbr title=\"Largest Contentful Paint\">LCP<\/abbr>, <abbr title=\"Interaction with the Next Paint Call\">INP<\/abbr> and <abbr title=\"Cumulative Layout Shift\">CLS<\/abbr>.<\/p>\n<p><small>Note: Specific values for the metrics before and after optimization are not provided here, as they require verified measurements.<\/small><\/p>\n<hr \/>\n<h2>How do businesses benefit from these improvements?<\/h2>\n<p>Working on a corporate website does not necessarily require a complete redesign. In many cases, an existing website can be developed incrementally by improving individual components and user interaction scenarios.<\/p>\n<p>For businesses, this creates several opportunities:<\/p>\n<ul>\n<li><strong>A more convenient way to interact with services.<\/strong> It's easier for visitors to navigate the interface.<\/li>\n<li><strong>Fewer technical obstacles.<\/strong> The website can run faster and more reliably.<\/li>\n<li><strong>A more consistent presentation of the company.<\/strong> Visual and interactive elements support a holistic perception of the brand.<\/li>\n<li><strong>The potential for gradual development.<\/strong> Individual components can be improved without completely overhauling the resource.<\/li>\n<\/ul>\n<figure class=\"wp-caption alignnone\"><img decoding=\"async\" style=\"width: 100%; height: auto;\" src=\"https:\/\/bogdn.com\/wp-content\/uploads\/2026\/06\/j0belwm6vior7srbtq4froigcm.webp\" alt=\"Sample final screenshot of the case study\" \/><figcaption class=\"wp-caption-text\">04 \/ Final visual section. In the final case study, you can show an overview of the website or the most striking result of your work.<\/figcaption><\/figure>\n<h3>You can improve the website gradually<\/h3>\n<p>The MWDN example illustrates one approach to developing an existing corporate resource: working on specific components, their behavior, and their technical foundation.<\/p>\n<p>This approach allows us to focus on tasks that are practically important to users and not reduce the redesign to merely changing the appearance.<\/p>\n<hr \/>\n<h2>Additional Elements for Checking Typography<\/h2>\n<p><small>This section is intended solely for testing editor styles. You can delete it before publishing.<\/small><\/p>\n<h3>Highlighting within a paragraph<\/h3>\n<p>This is an example <strong>bold text<\/strong>, <em>italics<\/em>, <strong><em>bold italics<\/em><\/strong>, <u>the highlighted section<\/u>, <del>strikethrough text<\/del> and <mark>highlighted text<\/mark>.<\/p>\n<p>The following is used here <code>inline-code<\/code>, the superscript in the entry x<sup>2<\/sup>, the subscript in CO<sub>2<\/sub> and <small>brief explanatory text<\/small>.<\/p>\n<h3>Nested list<\/h3>\n<ul>\n<li>Design\n<ul>\n<li>Typography<\/li>\n<li>Composition<\/li>\n<li>Adaptive States<\/li>\n<\/ul>\n<\/li>\n<li>Development\n<ul>\n<li>Interactive Components<\/li>\n<li>Optimization<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Preformatted text<\/h3>\n<pre><code>PROJECT: MWDN\r\nTYPE: B2B \/ IT Staffing\r\nWORK: UX\/UI, Redesign, Performance\r\nSTATUS: Case Study Demo<\/code><\/pre>\n<p style=\"text-align: center;\">An example of a center-aligned paragraph.<\/p>\n<p style=\"text-align: right;\">An example of a right-aligned paragraph.<\/p>\n<p>Additional link: <a href=\"https:\/\/bogdn.com\/en\/sait-dlia-biznesu\/\">Revise the approach to developing business websites<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MWDN \u2014 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0443 \u0441\u0444\u0435\u0440\u0456 IT staffing, \u044f\u043a\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0438 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0442\u0430 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0438. \u0414\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0441\u0430\u0439\u0442 \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043f\u043e\u0441\u043b\u0443\u0433, \u0430 \u0432\u0430\u0436\u043b\u0438\u0432\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u043d\u0430\u0439\u043e\u043c\u0441\u0442\u0432\u0430 \u0437 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c. \u0423 \u043c\u0435\u0436\u0430\u0445 \u043f\u0440\u043e\u0454\u043a\u0442\u0443 \u0432\u0438\u043a\u043e\u043d\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0456\u0432, \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0448\u0432\u0438\u0434\u043a\u043e\u0434\u0456\u0457 \u0441\u0430\u0439\u0442\u0443. \u041e\u0441\u043d\u043e\u0432\u043d\u0430 \u0443\u0432\u0430\u0433\u0430 \u043f\u0440\u0438\u0434\u0456\u043b\u044f\u043b\u0430\u0441\u044f \u0434\u0435\u0442\u0430\u043b\u044f\u043c, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4007,"template":"","class_list":["post-6227","case","type-case","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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